Senior Field & Events Marketing Manager

Role Overview

• Own the end-to-end event strategy that is aligned with overall marketing and business objectives. Source feedback & track metrics for all events and provide recommendations for new strategies to changing market landscapes and prior performances.
• Design the full “event journey” from pre-event demand generation, the on-site experience, to the post-event sales sequence, bringing creativity and ideating on ways to optimize each touchpoint to drive increased awareness, lead gen, meetings booked or deal acceleration.
• Continually identify new and innovative ways of executing event solutions while minimizing spend and maximizing ROI.
• Manage a diverse portfolio of programs, including large-scale trade shows, conferences, executive summits, Sales Kickoffs (SKOs), and flagship customer events, ensuring alignment with company objectives, brand standards, and revenue goals.
• Track and report event performance metrics; provide data-driven recommendations to continuously optimize strategy and spend.
• Manage and mentor the events team, including direct oversight and training of the relevant team member(s), fostering a culture of collaboration, creativity, and excellence while guiding professional development, daily task prioritization, and the successful execution of high-impact event and field marketing initiatives.
• Ensure each event aligns with brand guidelines and generates meaningful engagement.
• Collaborate with internal stakeholders, including sales, product, creative, and content teams, to ensure seamless integration and alignment of marketing efforts with overall business goals
• Move beyond logistics to design the full "event journey," including pre-event demand generation strategy, the on-site experience, and the post-event sequence to ensure full funnel strategy to support pipeline generation.
• Collaborate with sales enablement to ensure seamless handoff from marketing event to sales pipeline with communications around the value proposition and effective follow up of each event.
• Partner directly with Marketing Operations to ensure the data flow—from initial scan/lead capture to closed-won deal—is accurate, visible, and optimized within the CRM.
• Own & evolve the Event Standard Operating Procedures (SOPs), continuously updating and refining them to improve the marketing org's efficiency and scalability.
• Manage budget tracking to plan: Assume management of the total Field and Event Marketing budget, including quarterly forecasting and tracking actual spend to budget.
• Support Vendor Strategy & Negotiation: Support vendor coordination and evaluation, selection tracking, and high-level contract negotiations for all event-related vendors and agencies to ensure cost-efficiency and service quality.

Requirements

• BA/BS degree or equivalent with working experience in B2B marketing and demand generation
• 6-8 years in marketing roles, with a focus on field and events marketing. Proven experience in managing a team and delivering successful events.
• Strategic thinker—not just an event executor. You design programs as revenue-generating vehicles and can clearly articulate how each event contributes to the business.
• Demonstrated ability to lead, motivate, and develop a team towards high performance.
• Strong project management skills, capable of handling multiple projects simultaneously, meeting deadlines, and managing budgets effectively.
• Excellent written and verbal communication skills, capable of engaging with diverse audiences and stakeholders.
• Ability to think creatively and bring innovative ideas to event and field marketing strategies.
• Proficiency in analyzing data and extracting actionable insights to drive continuous improvement.

Benefits

• Base Salary: $168,000 – $178,000 plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build.
• 401(k) with both Traditional and Roth options to support your long-term financial goals
• Flexible Spending Accounts (Health Care & Dependent Care) to help maximize tax savings
• Exceptional medical coverage, ReversingLabs covers nearly 90% of premiums across all coverage levels, significantly reducing out of pocket costs
• Health Reimbursement Arrangement (HRA): we reimburse your medical deductible, providing an extra layer of financial protection and peace of mind
• 100 % Employer-paid dental, vision, disability, and life insurance
• Voluntary benefits including life insurance, Hospital Indemnity, and Accident coverage for added flexibility and protection
• Pet insurance: because family comes in many forms 🐾
• Complimentary Calm app membership to support mindfulness, focus, and better sleep
• Flexible PTO: take the time you need to recharge and take care of what matters most
• Quarterly Wellness Weekends: company-wide 3-day breaks built into the year to truly rest and reboot.
• Remote work stipend to help offset internet and cell phone expenses
• Volunteer Time Allowance: 8 paid hours annually to support a 501(c)(3) organization you care about
• Continuous learning and development with full access to Udemy Business
• Clear paths for advancement, internal mobility, and ongoing career development
• A collaborative, innovative, and remote-first environment where your work has real impact
• ReversingLabs is proud to be recognized as a Best Workplace by Inc. (2025) and a Best Place to Work by Built In (2025 & 2026) across multiple categories.