Senior Product Marketing Manager

Role Overview

• Lead qualitative and quantitative research programs to understand operator needs, product-market fit, and willingness to pay across segments
• Conduct in-depth customer interviews, surveys, and competitive analysis to generate actionable insights
• Develop and maintain competitive intelligence resources including battlecards and market positioning frameworks
• Help define and execute the GTM strategy for Yelp Host growth, including expansion into new verticals
• Develop pricing, packaging, and promotional strategies that drive acquisition, MRR growth, and retention
• Build and maintain sales enablement materials that empower inbound and outbound sales teams to close deals
• Collaborate with product and engineering teams to ensure major feature launches are supported with the right positioning, customer communications, and enablement materials

Requirements

• 5+ years of experience in product marketing or a related field within a B2B SaaS or technology environment
• Proven track record of conducting customer research (qualitative interviews, surveys, focus groups) and translating findings into actionable GTM strategy
• Experience developing GTM strategies for new products or segments in a B2B SaaS context — including ICP definition, messaging development, and launch execution
• Strong analytical mindset
• AI-first working style
• Outstanding written and verbal communication skills
• Bonus: experience marketing AI products with voice or conversational interfaces, or comparable emerging-tech product marketing at an early-stage company or within a 0→1 product inside a larger one

Benefits

• Full medical, vision, and dental
• 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter)
• 12 paid holidays, plus one floating holiday
• Up to 14 weeks of parental leave
• Monthly wellness subsidy
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan