Marketing Content Specialist

Flybotix is a robotics company dedicated to transforming indoor inspections with innovative drone technology. They are seeking a Marketing Content Specialist to create and optimize engaging content related to drones and automation, collaborating across departments to drive content strategy.

Responsibilities:

• Produce high-quality written content (case studies, blogs, whitepapers, website, reports, user manual) on topics related to drones, robotics, automation, hardware / software systems, and industrial technologies
• Translate complex engineering or product details into clear, compelling content accessible to technical and non-technical audiences
• Create SEO-optimized articles and landing pages to increase organic traffic and technical authority
• Develop technical and product-focused content for Social Media and other platforms
• Manage and update website content using WordPress or Webflow, ensuring accuracy in technical product descriptions and specifications
• Support product launches, campaigns, and webinars with relevant digital content
• Create clear, professional visuals using Canva or Figma, such as diagrams, infographics, and feature highlights
• Edit short-form video clips, demos, product walkthroughs, or test-flight footage for social media or product pages
• Monitor content performance using GA4 and platform insights to guide ongoing improvements
• Optimize content based on analytics, user behavior, and SEO best practices

Requirements:

• 5 years of technical content creation experience, with a strong emphasis on Marketing
• Background in a technical, B2B, robotics, drone, or industrial tech environment
• Demonstrated ability to communicate complex technical concepts clearly
• Business savvy, understanding business priorities and complexity of Sales processes
• Mother tongue English
• Comfortable working in a high-autonomy, high-variety role supporting multiple teams
• Understanding of UAV systems, flight controllers, sensors, robotics hardware, automation software, or industrial control systems
• Experience writing for technical audiences (engineers, operators, industrial decision-makers)
• Experience creating content around hardware products, electrical systems, or mechanical devices
• Ability to script or storyboard product demo videos