North America Marketing Specialist, Digital Strategy

Thermo Fisher Scientific is seeking a results-driven North America Marketing Specialist, Digital Strategy to support integrated marketing programs for protein diagnostics across the U.S. and Canada. This role involves collaborating with various teams to drive awareness and engagement through digital marketing initiatives and managing multiple projects in a fast-paced environment.

Responsibilities:

• Execute integrated marketing campaigns and regional initiatives aligned with North America business objectives
• Support website strategy and digital content development, including webpage optimization, landing pages, SEO, and user experience improvements
• Develop and manage content across digital channels including websites, email campaigns, webinars, social media, video, and paid media
• Plan and execute social media campaigns across LinkedIn and other relevant platforms to increase brand awareness, engagement, and lead generation
• Collaborate with internal creative teams and external agencies to develop marketing assets including brochures, presentations, white papers, customer stories, videos, webinars, and promotional materials
• Execute and optimize digital marketing programs including SEO, SEM, Google Ads, paid social, display advertising, retargeting, and email marketing automation
• Track and analyze campaign performance using KPIs, ROI metrics, website analytics, and reporting dashboards to drive continuous optimization
• Partner with product management, medical affairs, and commercial teams to develop customer-facing materials, sales tools, and training resources
• Support trade shows, webinars, virtual events, and regional programs with integrated digital promotion and follow-up campaigns
• Ensure consistent branding and messaging across all marketing channels and communications

Requirements:

• Bachelor's degree in life sciences, marketing, business administration, communications, or related field
• Minimum of 3 years of experience in marketing, digital marketing, or marketing communications
• Strong understanding of digital marketing channels including SEO, SEM, paid social, email marketing, website strategy, marketing automation, and analytics
• Experience with website content management systems (CMS), digital content development, and campaign optimization
• Strong analytical, project management, and organizational skills with the ability to manage multiple priorities
• Ability to develop technical and commercial messaging for customer-facing and sales enablement materials
• Strong communication and interpersonal skills with the ability to work effectively in cross-functional and matrixed environments
• Experience supporting North America marketing initiatives preferred
• Proficiency in Microsoft Office applications and familiarity with CRM, Google Analytics, and digital marketing platforms preferred