Marketing Lead

Brain Co. is an applied AI startup focused on delivering impactful AI applications across critical industries. They are seeking a Marketing Lead to partner with the GTM team, own demand generation, and create narratives that resonate with various customer segments.

Responsibilities:

• Take our positioning and translate it into the specific narratives, assets, and campaigns that resonate by segment: government, healthcare, regulated industries, and Fortune 500
• Own demand gen end-to-end. Generate qualified leads and help convert them. Pull levers across the top and middle of the funnel through campaigns, content, and account-based marketing, and measure what’s actually moving pipeline
• Build the enablement materials and customer-facing assets that help our GTM team close deals, and iterate quickly based on what’s working in the field
• Decide which conferences, summits, and industry moments are worth showing up at, then own execution end-to-end. Make sure each one ladders back to pipeline
• Work alongside the CMO, GTM leaders, product, and engineering to keep the story consistent externally and iterate quickly internally. Help leadership see how we’re showing up and where to push next