Founding Product Marketer

AthenaHQ is a company that helps brands take control and grow on GenAI Search. They are seeking a Founding Product Marketer to improve messaging, lead product launches, and create customer-facing assets that drive value and support sales efforts.

Responsibilities:

• Own Product Marketing End-to-End
• Develop and evolve positioning, messaging, and narrative
• Maintain a crisp understanding of who we serve, why we win, and where we fit in the market
• Lead Launches and Announcements
• Plan launch strategy and timelines
• Write and ship launch materials: release notes, blog posts, emails, in-app messaging, social copy
• Partner with Product and Engineering to translate features into customer value
• Drive Adoption with Customer Success
• Define adoption goals and success metrics for new features
• Create enablement and customer-facing materials that support rollout
• Capture and distribute learnings from the field
• Collect Use Cases and Voice of the Customer
• Run customer interviews and synthesize insights
• Build a use-case library, case studies, and reference stories
• Turn insights into product feedback and roadmap inputs
• Support Sales with Practical Enablement
• Create how-to content, demo narratives, one-pagers, pitch decks, and competitive guidance
• Build objection-handling and FAQ resources grounded in real customer conversations
• Partner on sales motions, messaging tests, and pipeline influence
• Use AI to Move Faster and Create Better Work
• Leverage AI tools for research synthesis, drafting, iteration, personalization, and asset production
• Improve team workflows with repeatable prompts and lightweight automation

Requirements:

• 5+ years in product marketing, B2B SaaS strongly preferred
• Experience owning messaging and launches for products with both technical and non-technical users
• Strong writing and storytelling across formats: web, email, decks, in-app
• Ability to translate customer needs into crisp product value and vice versa
• Comfortable working closely with Product, CS, and Sales and directly with the founders on positioning
• Strong project management; able to ship independently
• Data-informed: you define success metrics and learn from outcomes
• First or early PMM hire experience
• Building customer evidence: case studies, references, ROI stories
• Familiarity with sales-led motions, in-app messaging, and lifecycle marketing across multiple personas
• Competitive positioning and category creation experience