Lead Product Marketer, Developer Platform

HubSpot is an AI-powered customer platform that helps organizations grow better. They are seeking a Lead Product Marketer to own the go-to-market strategy and positioning for their developer and agent infrastructure products, collaborating with various teams to drive product adoption and launch initiatives.

Responsibilities:

• Lead go-to-market strategy, positioning, naming, messaging, and release marketing for HubSpot’s developer products
• Orchestrate launches for technical products including APIs, AI coding tools, MCP, CLI, Developer Platform, etc
• Define and evolve HubSpot’s emerging builder persona across traditional developers and AI-assisted builders using modern coding platforms and tools
• Partner closely with Product Management, Developer Relations, Engineering, and executive stakeholders to align messaging, launch readiness, and product narratives
• Build cohesive external narratives that translate technically complex capabilities into clear value for developers, partners, customers, and leadership audiences
• Identify and experiment with new routes to market that drive awareness, engagement, and adoption among technical and non-technical builders
• Develop launch assets, enablement materials, newsletters, campaign messaging, FAQs, release communications, and technical marketing content to reach new and existing users
• Drive cross-functional coordination across a broad stakeholder network while proactively identifying dependencies and mitigating launch risks
• Analyze market trends, competitive positioning, customer feedback, and usage data to refine go-to-market strategy and improve adoption outcomes
• Support HubSpot builder-focused events and launch moments, including quarterly builder activations and technical product showcases

Requirements:

• Significant experience in product marketing, technical marketing, or developer-focused go-to-market roles within a SaaS or product-led growth company
• Demonstrated success owning and executing end-to-end launches for technical or developer-facing products
• Strong understanding of developer ecosystems, APIs, webhooks, CLI, integrations, and technical platform concepts
• Ability to communicate complex technical concepts clearly to both technical and non-technical audiences
• Experience developing positioning, messaging, and narratives for emerging or evolving product categories
• Proven ability to lead complex cross-functional initiatives with multiple stakeholders and competing priorities
• Strong executive communication and storytelling skills with the ability to influence senior leaders
• Data-driven approach to measuring adoption, engagement, and launch effectiveness
• Experience leveraging AI tools and workflows to improve efficiency, accelerate execution, and scale marketing operations
• High ownership mindset with the ability to operate independently in ambiguous and fast-moving environments
• Experience marketing AI infrastructure, developer platforms, APIs, or automation products
• Familiarity with modern AI-assisted coding workflows and builder platforms
• Experience partnering closely with Developer Relations or technical community teams
• Experience supporting technical events, developer communities, or ecosystem marketing programs