Group Product Manager-Education & Certification

AAPC is the world’s largest and fastest-growing training, certification, and solutions association in healthcare. The Group Product Manager, Education & Certification will lead the business and product strategy for education and certification products, focusing on full product lifecycle management and ensuring market demands are met.

Responsibilities:

• Define the vision, business strategy, and product rollout roadmap for education, certification, and publishing offerings across B2C and B2B audiences
• Align product goals with organizational priorities, market opportunities, and customer segment needs
• Develop segment-specific strategies that address the distinct needs of individual learners and enterprise, government, and academic partners
• Prioritize new product opportunities and enhancements based on market data, revenue potential, operational readiness, and stakeholder input
• Maintain a portfolio view of offerings to ensure the right balance of growth, sustain, and innovation initiatives
• Own a structured lifecycle approach for assigned products from concept through growth, optimization, and retirement
• Define criteria and governance for identifying nonperforming or redundant products
• Develop and execute sunsetting plans that include customer impact assessment, communication strategy, migration paths, and revenue risk mitigation
• Partner with marketing, sales, learner support, and operations to ensure smooth transitions when products are retired or consolidated
• Conduct market and customer research to identify trends, learner and employer needs, and gaps in the market across B2C and B2B segments
• Monitor competitor offerings to inform product differentiation, pricing, and packaging strategies for each audience
• Develop business cases, pricing models, packaging recommendations, and revenue forecasts for new and existing products in both B2C and B2B channels
• Track performance against KPIs, including revenue, enrollments, completion rates, adoption by enterprise clients, renewal trends, and customer satisfaction
• Recommend adjustments to improve product performance, margin, and long-term portfolio health
• Partner with marketing to create go-to-market strategies, messaging, and campaigns tailored to B2C and B2B audiences
• Oversee product positioning, branding, and value propositions to ensure market resonance and consistent portfolio storytelling
• Support launch readiness across sales, marketing, training support, and customer success teams
• Work closely with instructional design, content development, and technology teams to ensure product vision and market needs are met
• Partner with sales, marketing, and customer success to drive adoption, retention, and account expansion in B2B markets
• Collaborate with certification and credentialing stakeholders to ensure alignment with industry standards and credential integrity
• Review product analytics and customer feedback to drive ongoing improvements across content, experience, and commercial performance
• Identify and implement enhancements that improve learner outcomes, employer value, and business results
• Stay informed about trends in online learning, certification, professional development, credentialing, and workforce needs
• Recommend innovations in delivery, technology, and business models that address both consumer and enterprise markets

Requirements:

• 8+ years' experience in product management, preferably in education, e-learning, certification, or professional training industries (non-software products and experiences with education/continuing education as core focus)
• 4+ years' experience in a product leadership or business unit leadership position, responsible for financial performance of a group of products and business unit
• Bachelor's degree in business, marketing, education, or related field (MBA preferred)
• Proven ability to manage the full product lifecycle, including clear experience with business cases, new product opportunity assessment and development, current product rationalization decisions, and sunsetting
• Demonstrated experience developing strategies for both B2C and B2B products, including differences in packaging, pricing, and go-to-market approaches
• Demonstrated ability to translate customer and business needs into product and initiative requirements, team level execution and deliverables that drive business outcomes
• Strong business acumen, including experience with P&L management, market analysis, forecasting, and pricing strategy
• International education product and localization experience a plus
• Excellent collaboration, communication, and stakeholder management skills, able to influence and align across cross-functional teams and an entire organization
• Data-driven decision-making with strong analytical and problem-solving abilities, capable of using data to guide prioritization, resources, and decision-making
• Familiarity with learning management systems, credentialing platforms, and emerging learning technologies a plus
• Excellent verbal and written communication skills, including technical and non-technical audiences
• Highly organized, self-directed, and comfortable managing multiple priorities in a fast-paced, results-driven environment