Web Product Manager

Coralogix is a modern, full-stack observability platform transforming how businesses process and understand their data. They are hiring a Web Product Manager to drive organic discovery and optimize the visitor-to-conversion funnel, treating their website as a revenue-generating product. This role involves collaboration across marketing, product, and data & analytics to enhance user engagement and conversion rates.

Responsibilities:

• Drive organic discovery across traditional and AI-era search; GEO (ChatGPT, Perplexity, Gemini, Claude, Grok) is a primary investment, and AEO (featured snippets, People Also Ask, zero-click) is core
• Own technical SEO: Core Web Vitals, page speed, schema markup, CDN configuration, crawl efficiency
• Define keyword and topic strategy by funnel stage with content and product marketing; manage the AI content/SEO agency day-to-day (calendar, brief quality, output accountability)
• Build and maintain GEO measurement: AI referral traffic and brand citation rate in AI-generated responses
• Optimize the full funnel — visitor to demo and visitor to free trial (try.coralogix.com) — with free trial signups tracked as a standalone growth metric
• Implement and optimize the website AI SDR for real-time, multi-path engagement, not just "book a meeting."
• Define and test PLG landing paths: free trial flows, product-led signup entry points, and self-serve onboarding handoffs
• Run A/B and real-time experimentation on CTAs, hero copy, and landing pages
• Track free trial signups as a standalone growth metric, not just within cohorts
• Own the WordPress CMS: publishing workflow, plugins, performance, and uptime
• Manage the web development contractor — briefs, approvals, QA, deployments, and stakeholder coordination
• Own conversion action setup and thank-you page tagging for paid campaigns; maintain marketing automation forms, gated content, and lead routing
• Oversee web accessibility compliance
• Own all positioning-driven website changes: homepage hero, product nav, solution pages, use-case pages
• Coordinate with product marketing, brand, and design on net-new pages and campaign landing pages; partner with DevRel and product marketing on the blog series, technical guides, and content calendar
• Own attribution tracking, full-funnel web reporting, and the web-to-pipeline connection — sessions and pageviews are inputs, not outputs
• Partner with data and analytics on warehouse dashboards (organic traffic by source, conversion rate by page, PLG signup cohorts, session-to-pipeline attribution)
• Define and own website KPIs: organic traffic growth, free trial signup rate, demo conversion rate, AI/LLM referral share, AI SDR engagement

Requirements:

• 3 to 6 years in a B2B SaaS web PM, growth PM, or digital marketing role
• Deep SEO/GEO fluency: understands both technical SEO and AI-era search (GEO, AEO, LLM citation optimization). Not just someone who 'does SEO'
• Hands-on with WordPress, GA4, Google Tag Manager, and conversion tracking. You can do things, not just delegate them
• PLG mindset: has owned or materially contributed to self-serve signup flows, not just inbound demo forms
• Experience with A/B testing, landing page optimization, and website personalization or AI SDR tools
• Can write a clear brief, review developer output, and QA a page. Not a pure PM who only writes tickets
• Data-literate: reads attribution funnels, pulls from BI dashboards, and acts on what you find
• Strong communicator across marketing, product, sales, and engineering
• Marketing automation form and lead routing familiarity a strong plus