CData Software is a company that provides a platform for live access and data replication across various sources, enhancing enterprise AI capabilities. They are seeking a Senior Growth Product Manager to lead the trial and activation experience for Connect AI, optimizing user journeys and driving product-led growth through collaboration with cross-functional teams.
Responsibilities:
- Define and own the end-to-end trial user journey for Connect AI, from first sign-up through activation milestones
- Establish and track a North Star activation metric along with supporting leading indicators (e.g., time-to-first-connection, queries run, sources configured)
- Build a deep qualitative and quantitative understanding of where and why users drop off during trial, and prioritize the highest-leverage interventions
- Design, ship, and iterate on in-product onboarding flows, tooltips, empty states, and packaged AI skills that accelerate time-to-value
- Collaborate with Design to create frictionless signup, configuration, and first-run experiences that reflect the power of Connect AI without overwhelming new users
- Identify and build “aha moment” experiences that drive users to their first meaningful outcome (e.g., first successful AI-assisted query, first live data connection)
- Own the growth experimentation roadmap for trial and activation; design, launch, and analyze A/B tests and multivariate experiments
- Work with Engineering to build a robust experimentation infrastructure and maintain a healthy pipeline of growth hypotheses
- Translate experiment results into clear product decisions and communicate findings to stakeholders
- Partner with Marketing on trial acquisition quality, in-app messaging, and lifecycle campaigns that drive activation
- Work with Customer Success to identify patterns from churned trial users and build product solutions that address root causes
- Own the data & analytics infrastructure for robust event instrumentation, cohort analysis, and funnel visibility across the trial lifecycle
- Define and maintain the growth roadmap for trial and activation, balancing quick wins with foundational platform improvements
- Write clear, actionable product specs and user stories; partner with Engineering to scope and deliver high-quality features on time
- Represent user and growth insights and influence broader Connect AI product strategy
Requirements:
- 5+ years of product management experience, with at least 3 years focused on growth, PLG (product-led growth), or activation at a B2B SaaS or developer-tools company
- Demonstrated track record of owning and improving trial-to-activation or free-to-paid conversion funnels with measurable results
- Strong experimentation discipline: experience designing, running, and interpreting statistically sound A/B tests
- Deep comfort with data, including writing SQL, navigating analytics tools, and independently generating actionable insights
- Experience working in PLG or self-serve product environments where the product itself is the primary growth channel
- Excellent cross-functional communication skills; ability to align Engineers, Designers, Marketers, and Executives around a shared growth vision
- Experience working in distributed, remote-first environments
- Background in data integration, connectivity, AI/ML products, or developer-facing platforms
- Experience with product-led growth motions, including in-app upgrade prompts, usage-based pricing triggers, and viral loops
- Experience working with agentic AI platforms or AI-native products, including a strong understanding of user behavior, onboarding, and engagement within AI-driven experiences
- Experience building onboarding for technical or semi-technical users (e.g., analysts, data engineers, IT professionals)
- MBA or equivalent advanced degree is a plus, but not required