Performance Marketing Lead – African Markets

Sporty Group is looking for a Performance Marketing Lead to drive their regional growth strategy across African markets. This senior leadership role involves shaping the marketing direction, overseeing performance marketing strategy, and collaborating with cross-functional leadership to ensure alignment with business priorities.

Responsibilities:

• Own the regional growth strategy — define the overarching marketing vision for African markets, including market prioritisation, channel philosophy, investment allocation, and long-term scaling roadmap
• Shape brand presence at scale — collaborate on the strategic brand-building initiatives — including above-the-line, OOH, and large-scale media partnerships — ensuring a coherent identity across both performance and brand channels that drives long-term recognition and trust in key markets
• Set strategic direction for paid acquisition — provide senior oversight across all performance and media channels (Google, Meta, TikTok, programmatic, affiliates, mobile DSPs), ensuring coherent strategy and optimal portfolio management rather than day-to-day execution
• Influence cross-departmental priorities — act as a senior strategic partner to brand, media, product, analytics, and creative leadership, ensuring marketing requirements shape broader business decisions
• Drive market intelligence and opportunity identification — lead the strategic assessment of market dynamics, competitive positioning, and user behaviour to identify and prioritise the highest-value growth levers
• Champion a data-driven culture — translate complex performance data and analytics into clear strategic narratives and investment plans
• Advise executive leadership — serve as the primary marketing voice at the leadership level, delivering clear reporting, forward-looking insights, and strategic recommendations that inform company-wide growth decisions

Requirements:

• 5+ years of experience in performance marketing or user acquisition
• Proven experience scaling digital campaigns in African market
• Fluency in English, French or Portuguese would be an advantage
• Strong expertise with major performance marketing platforms
• Advanced analytical mindset with the ability to turn data into decisions
• Solid understanding of digital marketing fundamentals (paid media, funnels, attribution)
• Excellent project management skills, with the ability to meet deadlines, and deliver results in a fast-paced, dynamic environment
• Experience in finance, gaming, or highly regulated digital industries
• Experience working with both web and app acquisition at scale
• Prior exposure to fast-growing, performance-driven environments