Senior Manager of Experiential Marketing

Automattic is the world’s leading enterprise content management platform, helping large companies create innovative digital experiences. The Senior Manager of Experiential Marketing will lead the strategy and execution of global events that generate pipeline and strengthen customer relationships.

Responsibilities:

• Own the pipeline contribution strategy for every assigned event–define target account lists, set opportunity goals, and work with Sales to activate before, during, and after
• Design event programs with a clear path to sourced pipeline: identify and prioritize ICP-fit attendees, build intent-based outreach with BDR and Sales partners, and ensure every event has a follow-up motion in place
• Track and report on SAOs sourced, pipeline influenced, and deals accelerated–and use that data to improve future event ROI
• Ensure Salesforce campaign setup, lead capture, and post-event follow-up sequences are in place before the event
• Own end-to-end project management for assigned events: event agency relationship, timelines, vendor sourcing, venue and AV, catering, production schedules, swag, and budgets
• Serve as the on-site lead for execution: own the run-of-show, manage logistics in real time, and solve problems before they become visible to attendees
• Manage contracts, invoices, and expense tracking to ensure on-budget delivery and timely AP processing
• Scope events fully before SOW execution: anticipate needs like swag sourcing, shipping logistics, and staffing early enough to avoid downstream gaps
• Develop the full event marketing plan: audience segmentation, campaign calendar, content requirements, channel mix, and success metrics
• Partner with cross-functional teams to ensure execution across email, paid, social, and partner channels to drive attendance from the right accounts–not just high volume
• Coordinate with cross-functional teams like Content, Sales, CS, and Partnerships to ensure programming is compelling and promotional efforts are aligned
• Report on pipeline impact, attendance vs. goals, and ROI after every event
• Identify and respond to emerging revenue opportunities, whether driven by industry moments, competitive shifts, or field signals
• Act as the single point of accountability for each event you own, from kick-off through post-event reporting
• Drive alignment across Sales, CS, Partnerships, Design, Content, and MOPs, making sure every stakeholder knows their role and deadlines
• Surface risks early and bring proposed solutions, not just problems
• Maintain clear project visibility via project management tools and Slack updates
• Leverage shared industry intelligence, including Product Marketing narratives, customer insights, and AI-generated research
• Use AI tools to accelerate planning, research, and execution while applying your own judgment to final decisions

Requirements:

• 7+ years of B2B event marketing experience, ideally in enterprise SaaS or technology
• Proven track record connecting event activity to pipeline–not just delivering logistics but driving measurable revenue outcomes
• Experience managing both the operational and marketing sides of events
• Strong grasp of demand generation principles: ABM, segmentation, lead scoring, and what makes a follow-up motion convert
• Excellent project management instincts: you build timelines early, anticipate dependencies, and flag issues before they become fires
• Skilled communicator who can align stakeholders and hold cross-functional partners accountable
• Experience with Salesforce (campaign setup, lead capture, attribution reporting) and marketing automation platforms
• Comfortable with regular travel for on-site event execution (up to 25% of your time)