Hotel Level Marketing Manager - Creative Strategy

Hilton is a globally recognized hospitality brand seeking a dynamic Hotel Level Marketing Manager for Creative Strategy to join their Commercial Services team. The role involves leading hotel property page optimization initiatives to enhance digital presence, improve storytelling, and drive conversion performance across Hilton's web experiences.

Responsibilities:

• Execute hotel-owned digital storytelling and property page optimization initiatives that improve conversion and maximize available content across channels
• Partner with Product and Website teams to implement approved property page enhancements, including imagery swaps, content hierarchy improvements, and storytelling enhancements within existing templates
• Manage execution of scalable optimization programs designed to improve conversion and reduce friction for hotels
• Develop and maintain practical education and enablement materials that help hotels improve the effectiveness of their Hilton.com property pages
• Ensure website governance standards and page optimization guardrails are maintained while providing guidance and recommendations back to properties
• Support prioritization and rollout planning for new property page enhancements and optimization initiatives
• Translate hotel feedback and business needs into actionable recommendations that inform future website enhancements and roadmap considerations
• Partner closely with Product, Website, and Digital teams to support implementation of property page enhancements and optimization initiatives
• Collaborate with Hotel Level Marketing stakeholders to identify opportunities to improve hotel page performance and scalability
• Work cross-functionally with Brand and Enterprise Marketing teams to align property page experiences with Hilton standards and business priorities
• Engage with agency and external partners as needed to support execution of optimization programs and approved content initiatives
• Lead scalable hotel property page optimization programs and enhancement initiatives
• Develop and own education and enablement resources that help hotels improve their Hilton.com property pages
• Oversee governance and implementation support related to property page updates and optimization standards
• Coordinate prioritization and rollout of page enhancements and new property page capabilities
• Drive cross-functional coordination to translate hotel feedback into practical website improvements

Requirements:

• 5+ years of experience in digital marketing, website optimization, content strategy, or hotel-level marketing
• Demonstrated experience improving website or landing page performance through content and page optimization strategies
• Proven track record managing cross-functional initiatives involving digital platforms, website operations, or product implementations
• Experience working with agency and external partners to support execution of digital optimization programs
• Bachelor's degree in Marketing, Communications, Digital Media, Business, or a related field, or equivalent professional experience
• Background in hospitality, travel, or lifestyle brand marketing preferred
• Experience working with digital content management systems or website optimization programs preferred
• Familiarity with hotel-level marketing operations and scalable enablement models preferred