Marketing Manager

FullBloom is the nation’s leading child development services platform providing academic, behavioral, and emotional intervention and support. The Marketing Manager will support the Catapult Learning division by developing and executing integrated marketing strategies aimed at attracting and engaging educators and school administrators, with a focus on content marketing and campaign management.

Responsibilities:

• Develop and own the content marketing strategy aligned with overall marketing and business objectives for the K–12 segment
• Conduct/tap into audience and persona research to understand educators’, administrators’, and families’ needs, challenges, and motivations
• Build and manage a content calendar that integrates campaign launches, seasonal education themes, and thought leadership topics
• Write, edit, and produce high-quality content, including blogs, emails, videos, social media posts, case studies, newsletters, and web copy
• Partner with subject matter experts, educators, and marketing colleagues to create authentic, credible, and relevant content
• Oversee video production, including storyboarding, scripting, and collaborating with creative or external production partners. Generate library of light-touch, ai-assisted video assets for engagement
• Plan and execute integrated marketing campaigns—including email, paid, and organic channels—to generate awareness and qualified leads
• Develop and manage nurture programs that move prospects through the funnel from awareness to conversion
• Collaborate with sales and business development teams to align marketing campaigns with pipeline priorities and revenue goals
• Manage and optimize distribution of content across digital channels—website, social media, email, paid campaigns, and partner platforms
• Leverage SEO, SEM, and social media best practices to increase reach and engagement
• Define and track KPIs such as social engagement, web traffic, lead generation (MQL and SQL), content ROI, funnel impact, conversion rates
• Use analytics tools (e.g., Google Analytics, HubSpot, or similar) to measure content performance and optimize based on insights
• Continuously test and iterate on content formats, messages, and distribution strategies

Requirements:

• 5+ years' experience in content marketing or related field, ideally within education or mission-driven organizations
• Strong creative marketing skills including writing, storytelling, and editorial skills
• Experience creating and managing multi-channel content strategies including video, social, and blogs
• Proficiency with ai-assisted content generation platforms for video, copy, social and other channels
• Proficiency with CRM, marketing automation tools like HubSpot, and analytics platforms
• Demonstrated ability to balance creativity with data-driven optimization
• Problem solving skills
• Attention to detail
• Views feedback as a gift
• Ability to work independently and collaboratively
• Strong time-management skills and multitasking ability
• Bachelor's Degree
• Familiarity with Adobe Creative Suite (e.g., Adobe Premiere, Photoshop, Illustrator, InDesign, Firefly) is a plus, but not required