Director of Paid Search - Franchise Marketing

Rockstar HR is partnering with a fast-growing franchise marketing agency to find a hands-on, strategic Director of Paid Search. The role involves leading a high-performing paid media team, overseeing paid search strategies, and managing local franchisee marketing campaigns.

Responsibilities:

• Lead and mentor a team of Paid Search Specialists
• Oversee paid search strategy across franchise and multi-location brands
• Manage high-volume local franchisee marketing campaigns at scale
• Stay hands-on across Google Ads, YouTube, Performance Max, and local campaigns
• Build scalable systems, workflows, and quality control processes
• Serve as the escalation point for campaign performance and client strategy
• Partner cross-functionally to improve franchisee adoption and campaign execution

Requirements:

• 6+ years of Paid Search experience in an agency or multi-location environment
• Leadership experience managing and developing teams
• Strong expertise in Google Ads, Analytics, YouTube Ads, and Performance Max
• Highly organized, operationally minded, and detail-oriented
• Someone who can lead strategically while still rolling up their sleeves when needed
• Experience supporting franchise or multi-location marketing campaigns