Senior Digital Marketing Associate

Role Overview

• Develop and execute digital marketing plans that support Royce’s sales, marketing, brand awareness, client engagement, and product promotion objectives
• Oversee the day-to-day management of Royce’s primary digital marketing channels, including email, website content, marketing automation, and social media promotion
• Plan and execute recurring and short-term promotional campaigns
• Recommend new digital approaches, content formats, and distribution strategies to improve engagement with clients, prospects, and financial professionals
• Lead the day-to-day strategy and execution of Royce’s marketing automation programs, including email campaigns, audience segmentation, distribution logic, testing, reporting, and optimization
• Conceptualize and execute email content and overall engagement strategy
• Prepare, format, test, and send recurring marketing emails, including weekly communications and promotional campaigns
• Maintain and optimize digital subscription preferences, audience segmentation, suppression rules, and list hygiene practices to improve email relevance, deliverability, and engagement
• Coordinate with the firm’s Legal Department to ensure all emails and related content are compliance approved and filed with FINRA when necessary
• Test email content across devices and browsers for functionality, presentation, and user experience
• Manage the content delivery process in Royce’s content management system, including entering, updating, reviewing, and publishing web content
• Build article drafts, coordinate proofs, and manage approvals
• Manage posting schedule of all website content while working with the team to choose masthead slot for each, as well as mapping all content to audience
• Coordinate social media promotion for new and existing content, tailoring messaging and format by platform
• Maintain strong quality-control standards for all digital content, including proofreading, copyediting, link testing, formatting, and data accuracy
• Manage digital analytics reporting across email, website, and social channels
• Use analytics to identify opportunities to improve content distribution, metadata, audience targeting, client engagement, and website traffic
• Build recurring and ad hoc reports that translate performance data into actionable recommendations for marketing and sales

Requirements

• 5 or more years of digital marketing experience, preferably in B2B financial services, asset management, or another regulated industry
• Strong hands-on experience with email marketing, marketing automation, segmentation, testing, and performance reporting
• Experience with marketing automation tools (e.g. Pardot, HubSpot, Marketo, etc.). Pardot-specific expertise is not required at hire, but the candidate will be expected to become proficient within the first three months
• Experience with web and/or marketing analytics (e.g., Google Analytics, Omniture, Coremetrics, etc.)
• Practical use of MS Excel for ad hoc reporting (VLOOKUPs, pivot tables, etc.)
• Highly proficient using HTML for formatting email and web content
• Basic understanding of filtering/query logic for managing distribution lists
• Familiarity with SEO, metadata optimization, UTM tagging, landing-page performance, and digital content optimization preferred
• Must be a self-starter, highly organized, and able to effectively work independently, as well as part of a team
• Extremely detail-oriented and the ability to work across functional teams and all levels of the organization
• Demonstrated history of independently managing tasks and meeting deadlines
• Highly responsive with a strong dedication to client service
• Excellent written and interpersonal communication skills.
• Bachelor's degree in marketing, communications, PR or relevant major preferred.

Benefits

• 401(k) plan with match
• Health insurance