Key skills
AILeadershipChange ManagementSales
About this role
Responsiv is a company that helps organizations stay ahead of regulatory change through AI technology. They are seeking a Marketing Director to define their market presence, shape industry conversations, and create qualified marketing pipelines.
Responsibilities:
- Define and enforce a high bar for brand, voice, and visual identity, ensuring Responsiv feels both modern and enterprise-grade
- Define what “great” looks like for an enterprise-grade AI company in a highly regulated space—and make it real
- Own the voice, visual identity, and standards for how we present ourselves to customers, partners, and investors
- Make the website a critical sales asset
- Position Responsiv credibly in a fast-moving, competitive AI market
- Know how to balance ambition, differentiation, trust, and buyer skepticism
- You use AI personally to operate at exceptional speed, quality, and leverage
- Build earned media and industry visibility
- Develop relationships with press, analysts, and relevant market influences
- Create market moments around launches, research, customers, and regulatory developments
- Position Responsiv as a serious authority in Regulatory Change Management
- Identify the 8–12 highest-leverage campaigns, events, or activations each year
- Run hosted events, webinars, conferences, briefings, and executive programs
- Publish original research, benchmarks, and thought leadership
- Collaborate with our partners to build joint campaigns
- Give sales timely, credible reasons to engage target accounts
- You will have a goal (MQLs/Opportunities Generated) that you will focus on delivering
- This isn't done through tactical demand generation, but the culmination of your strategic campaigns
- Turn complex product value into clear, compelling narratives for legal, compliance, and regulatory leaders
- Own positioning, ICP definitions, and core messaging across the funnel—from first touch to late-stage deals
- Partner deeply with product and sales to ensure what we say matches what we ship and what customers need