Performance Marketing Associate

Environmental Defense Fund is a leading environmental advocacy organization that seeks to increase visibility and impact through bold marketing strategies. The Performance Marketing Associate will support operations by executing digital marketing campaigns, analyzing data, and providing actionable insights to enhance outreach efforts.

Responsibilities:

• Tracking and reporting on user behavior and digital outreach with analytics platforms and dashboards
• Conducting basic data pulls, QA, and reporting using Google Analytics to evaluate campaign and on-page performance
• Performing ad hoc social listening and analysis using media intelligence platforms like Cision, Meltwater, and BuzzSumo
• Communicating data-driven insights and recommendations to key stakeholders
• Helping execute small-budget, short-term digital advertising campaigns in collaboration with the rest of the communications teams to influence, raise awareness, attract donors, and/or recruit supporters
• Assist with copywriting and execution of ongoing funnel marketing campaigns targeting brand audiences
• Helping track advertising activity, including processing invoices and managing platform credits and user access
• Assisting with team operations administration and project management to help us stay organized and efficient
• Participate in advancing EDF organizational effectiveness and culture goals, so people from all backgrounds and experiences feel connected, included and empowered to address environmental and organizational challenges in ways that align with EDF values

Requirements:

• Bachelor's degree or equivalent experience in business, marketing/communications, PR, new media, or quantitative discipline
• Strong organizational skills and attention to detail, with the ability to manage multiple projects
• Comfortable using Microsoft 365 products like Outlook and Excel; and AI tools like CoPilot
• Strong analytical skills and ability to track, report, and find insights in data
• Strong communication skills and ability to work with technical and nontechnical staff
• Strong interpersonal and collaboration skills
• Ability to work well independently as well as in a diverse team
• Demonstrates self-awareness, cultural competency, inclusivity, and ability to work with colleagues and stakeholders across diverse cultures and backgrounds
• Interest in environmental advocacy and EDF's mission
• Working knowledge of Asana a plus