Marketing Manager

AllCampus is a marketing organization focused on driving partner performance through cohesive strategies. The Marketing Manager will lead marketing efforts for assigned programs, ensuring alignment with partner expectations and internal goals while managing performance metrics and collaborating with various teams.

Responsibilities:

• Serve as a lead marketing strategist and point person for a portfolio of assigned programs, including long-term and short-term planning, execution, evaluation, optimization, and reporting to meet and exceed partner annual enrollment targets
• For new and existing AllCampus partners, work with internal and external stakeholders to develop the optimal program positioning/messaging considering the brand and competition, profile of the student and stage of the prospective student journey
• Partner closely with partnership service directors and enrollment directors as part of the AllCampus pod team structure to monitor program health and lead collaborative optimizations
• Collaborate with cross-functional channel managers (Paid Digital, SEO, Email, Social Media, Niche/Affiliate Marketing, and Webinars) and other AllCampus teams (Content, Design, Analytics, and Enrollment) to test and rollout new, innovative strategies and tactics to improve conversion and efficiency of student recruitment across the recruitment funnel
• Manage weekly tracking of student enrollment funnels and term-by-term program status, reporting key metrics to assigned pods, leadership team, and partner clients
• Own the Program Assets Adjustments Request (PAAR) process for assigned partners to modify live marketing collateral, internal assets, and accounting records: vet each request, create audit documents, communicate with key stakeholders, initiate implementation, and manage timelines
• Maintain and update annual marketing plans and roadmaps; proactively flag and mitigate timeline risks and capacity constraints
• Lead the collection and curation of student testimonials/profiles; ensure assets align with partner brand guidelines and are distributed to relevant channels
• Participate in high-level strategic initiatives and cross-departmental projects to improve overall marketing team efficiency and performance

Requirements:

• Bachelor's degree or equivalent in marketing or a related field; master's degree in marketing or MBA is a plus
• 5-7 years of hands-on experience in marketing or advertising—preferably multi-channel digital—demonstrating increasing responsibility and a proven record of executing campaigns, managing projects, and analyzing results
• Exceptional written and verbal communication skills and extensive client presentation experience
• Strong project management and account management background
• Demonstration of analytical knowledge and reporting skills
• Experience with Google Analytics, Google Adwords, CRM systems, social media platforms, and automated email platforms
• Experience with project management tools such as Trello and collaboration tools such as Slack
• Familiarity with AI-enabled marketing tools and workflows, including using generative AI to support content development, campaign ideation, audience insights, testing, reporting, and workflow efficiency, with sound judgment around brand standards, accuracy, and data privacy