Lifecycle Marketing Manager (Klaviyo Specialist)

Future Digital is a growth partner for VC-backed health, wellness, and family brands, focusing on performance marketing and lifecycle strategy. They are seeking a Lifecycle Marketing Manager to own customer journey and retention strategy across their portfolio of DTC and digital health brands, utilizing Klaviyo and Figma to design and optimize lifecycle programs.

Responsibilities:

• Design and optimize full-funnel lifecycle programs in Klaviyo — welcome, abandoned cart, post-purchase, win-back, and reactivation flows
• Build email and SMS strategies that nurture leads, increase repeat purchases, and improve LTV
• Design email templates and campaign assets in Figma that align with each brand's voice and visual system
• Segment audiences using behavioral and transactional data to deliver personalized messages that convert
• Analyze campaign performance to inform strategy — improving open rates, CTR, and conversion over time
• Manage lifecycle projects end-to-end: timelines, briefs, QA, launches, and reporting across multiple brands
• Collaborate with creative and strategy teams on copy, visuals, and offers
• Stay ahead of DTC and ecommerce trends, testing new tactics, automations, and Klaviyo features

Requirements:

• 3+ years in email, CRM, or lifecycle marketing in ecommerce or DTC environments
• Deep, hands-on Klaviyo expertise — flow setup, segmentation, A/B testing, and reporting
• Working proficiency in Figma — comfortable designing email templates and adapting brand systems
• Strong project management instincts: organized, detail-obsessed, and able to manage multiple brands without things slipping
• Excellent writing and communication skills with strong design sensibility
• Passion for digital health, wellness, and scaling meaningful consumer brands