Principal Product Marketing Manager

Credit Genie is a mobile-first financial wellness platform designed to help individuals take control of their financial future. The Principal Product Marketing Manager will build the product marketing function from the ground up, defining the go-to-market strategy and ensuring clear product positioning to drive adoption and growth.

Responsibilities:

• Lead GTM strategy: Develop & execute the strategy for our new products and features, ensuring alignment with overall business objectives and customer needs. Lead cross functional planning ensuring impactful internal and external communications
• Own product positioning and messaging: Craft clear, compelling product narrative and value propositions that ladder up to our broader brand strategy. Ensure product positioning reinforces brand promise, differentiation, and long-term category leadership. Build scalable frameworks for consistent storytelling across all touchpoints
• Own product matrix: Define how Credit Genie’s products and features fit together across the customer journey, including naming, tiering, and value articulation. Ensure clarity, consistency, and differentiation across the full product suite
• Drive product growth: Partner closely with product, CRM, and growth marketing teams to develop in-product messaging, onboarding, lifecycle comms, and engagement strategies that improve activation, retention, and expansion
• Champion market & customer insights: Collaborate with Research and Data Science to turn user insights and market trends into actionable strategies that shape product direction and marketing execution
• Establish product marketing operating rigor: Build repeatable GTM processes, playbooks, and launch frameworks that scale as the company grows. Define success metrics, post-launch evaluation, and iteration plans to continuously improve performance
• Collaborate cross-functionally: Navigate complex stakeholder environments and communicate effectively with Product, Design, Compliance, and Customer Service to ensure cohesive GTM alignment

Requirements:

• 7+ years of experience leading all aspects of Product Marketing in a B2C environment
• Proven track record of leading GTM for consumer products (0-1) under stringent regulatory and quality requirements
• Experience defining product positioning, messaging frameworks, or portfolio-level narratives across multiple products
• Strong blend of strategic thinking and hands-on execution. You can write, analyze, and execute as effectively as you can plan
• Excellent communicator with the ability to distill complexity into clarity for cross-functional partners and senior stakeholders
• Highly analytical, confident using data and insights to shape messaging, measure performance, and drive growth
• Comfortable working in fast-paced, dynamic environments where you can help create structure and influence outcomes
• Experience in fintech, financial wellness, or adjacent industries is a plus