New Business Marketing Manager, AMER

Atlassian is a global software company focused on unleashing the potential of every team. They are seeking a New Business Marketing Manager to own the marketing strategy and pipeline outcomes for their New Business/Greenfield accounts, with a primary goal of generating pipeline for sales through various marketing initiatives.

Responsibilities:

• Own the Greenfield pipeline target and be directly accountable for generating and accelerating pipeline for the sales team
• Diagnose performance gaps — when the Greenfield segment is behind, you own figuring out why and recommending the change in approach
• Bring Atlassian's AI and platform transformation story to life in-market — translating global narratives into locally resonant proof points, customer stories, and campaign themes
• Build and execute the Greenfield accounts marketing strategy in close partnership with sales leadership
• Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis
• Collaborate closely with the Greenfield Sales team to create and manage 1:1 and 1:Few omni-channel account-based marketing campaigns that successfully generate new pipeline opportunities and accelerate deals for target accounts in AMER - utilizing account and contact-level insights to guide decision-making
• Plan, coordinate, and execute in-person and virtual events, including high-touch roundtables and hospitality events based on regional pipeline gaps and sales priorities
• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what the Greenfield segment actually needs
• Partner with Greenfield sales leaders to align on target accounts, segment priorities, and go-to-market motions
• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify reach
• Manage the Greenfield segment activity calendar and ensure all motions ladder up to the pipeline plan
• Measure, analyze, and report on Greenfield segment performance to marketing and sales leadership

Requirements:

• 7+ years of B2B marketing experience, with 3+ years of Account-Based Marketing experience in a high-growth environment
• Proven experience with owning, executing, and measuring 1:1 and 1:Few ABM motions that leverage various channels such as paid media, email, content syndication, direct mail, events, and more
• Experience generating pipeline for a sales organization — you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities
• Strong AI fluency — you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook
• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
• Track record of influencing cross-functional teams — not just coordinating with them
• Self-starting tendencies with an ability to drive projects forward without waiting for permission
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
• Experience with marketing automation and CRM (Salesforce & Marketo a plus)
• Experience marketing platform or enterprise transformation products to C-suite buyers
• Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions — and an understanding of how they complement each other
• Familiarity with Atlassian's product suite and the 'system of work' value proposition
• Background in a high-growth B2B SaaS company navigating a major product or positioning shift