Senior Product Manager - Embedded Finance

Avalara is an AI-first company that is redefining the relationship between tax and tech. They are seeking a Senior Product Manager with deep payment experience to lead the development of embedded finance capabilities, partnering with various teams to drive product strategy and delivery.

Responsibilities:

• Lead the product roadmap strategy
• Develop the strategy for financial products within Avalara's ecosystem, tied to company and business-unit goals
• Define and maintain a clear roadmap for your product area
• Translate strategy into measurable outcomes, success metrics, and north-star goals
• Understand customer segments (accounting firms, merchants, platforms, marketplaces), their money movement workflows, and where embedded finance and tax intersect
• Lead structured discovery using interviews, journey mapping, data analysis, and experiments to validate problems and solutions
• Write clear PRDs and create artifacts that balance customer value, regulatory and risk requirements, technical feasibility, and usability
• Partner with Engineering and Design, and discover solutions to customer problems, break the work into well-defined increments, and ship iterative, high-quality releases
• Use analytics, experimentation, and cohort analysis to understand performance, promote prioritization, and identify opportunities to improve conversion, adoption, and economics
• Use AI tools (e.g., ChatGPT, v0, Figma Make, Cursor) to accelerate research and summarize insights
• Own your domain—driving clarity of goals, scope, trade-offs, and timelines for partners
• Support Sales, Customer Success, Marketing, and Support with positioning, collateral inputs, demos, and training; gather feedback from these stakeholders to inform your roadmap
• Represent the Embedded Finance roadmap and results to senior leadership in a concise, data-backed way

Requirements:

• 6+ years of product management experience building and scaling software products
• 4+ years in FinTech/payments, specifically in areas such as acquiring, card issuing, payment gateways, ACH/wires, payouts, or similar
• Hands-on experience with embedded finance or BaaS products, in B2B SaaS, platforms, or marketplaces
• Familiarity with lending / credit products (e.g., vendor financing, working capital, invoice financing, card-based credit, or underwriting platforms)
• Technical fluency: you can work with APIs, webhooks, event-driven systems, and understand how ledgers, reconciliation, and risk systems fit together
• Experience building a roadmap, prioritizing ruthlessly, and shipping products that improved important business and customer metrics
• Experience navigating ambiguous problem spaces, align diverse partners, and make clear, principled trade-offs
• Comfort using AI tools in your workflow for analysis, synthesis, documentation, and brainstorming—paired with a sense for when human judgment must lead
• Bachelor's degree in a relevant field (e.g., Computer Science, Engineering, Business, Economics, or similar) or equivalent practical experience
• Experience working with tax, accounting, ERP, or billing systems and integrating payments or financing into those workflows
• Prior work with global payments and cross-border money movement a plus
• Experience in either a high-growth SaaS or platform environment where you've built 0→1 and scaled 1→n products