Field Marketing Manager

Dust is a platform aiming to revolutionize how companies operate by empowering AI operators. They are seeking a driven Field Marketing Manager to own their sales-driven event strategy across the US, focusing on generating qualified leads through various events and ensuring alignment with the US Sales team.

Responsibilities:

• Own the US Sales Event Calendar and collaborate closely with the EMEA Field Marketing team
• Build and maintain the US field event calendar. Benchmark events constantly to ensure the best coverage and ROI, and conduct discovery calls to validate relevance before committing
• Partner closely with the EMEA Field Marketing Manager on cross-territory events and initiatives. Share learnings, retros, and best practices across regions to sharpen the overall event strategy
• Negotiate packages with event vendors and venues
• Design and execute a pre/during/post-event playbook in close coordination with the Sales and SDR teams to maximize lead capture, follow-up quality and speed-to-pipeline
• Own CRM hygiene: track leads, update HubSpot, and report on event performance
• Coordinate with SDRs and AEs on account targeting before each event (guest list curation, outreach sequences, day-of briefings)
• Own all event logistics end-to-end: retroplanning, venue sourcing, catering, speakers, materials, onsite coordination
• Be present and hands-on at events — you're not just the organizer, you're a key part of the team on the floor
• Travel to events across the US regularly (est. 1–2x/month)
• Develop pre- and post-event content in coordination with the content team (emails, LinkedIn posts, event pages, one-pagers) tailored to target accounts and personas
• Work with the broader Marketing team to adapt assets to US market tone and priorities
• Report on event ROI: leads generated, pipeline created, conversion rates
• Run structured retros after each event and implement learnings in the next cycle
• Help the team sharpen the strategy every quarter