Own Paid Media Performance
Manage and optimize campaigns across Google Ads (Search, PMax) and Meta Ads (Prospecting + Retargeting)
Drive measurable growth in ROAS, CPA, and revenue
Identify and execute on scaling opportunities
Audit, build, and optimize campaigns (structure, targeting, bidding, creatives)
Continuously test and iterate (audiences, messaging, landing pages)
Ensure proper tracking, attribution, and data integrity (GA4, pixels, CAPI, etc.)
Act as the primary point of accountability for external partners
Set clear expectations, review performance, and ensure deliverables meet standards
Bring proactive ideas to improve performance across accounts
Stay ahead of the latest PPC trends, platform updates, and AI advancements
Apply data-driven insights to influence broader marketing and CRO strategy
Come to meetings prepared with clear insights, performance narratives, and action plans
Confidently present wins, losses, and optimization strategies
Share real examples of past performance and lessons learned

5+ years of hands-on PPC experience across Google Ads and Meta Ads
Agency background managing multiple client accounts simultaneously (B2B and B2C)
Proven track record of hitting or exceeding ROAS targets and scaling revenue
Experience directing contractors, freelancers, or external agency partners
Deep expertise in Google Ads (Search + PMax), Meta Ads full-funnel strategy, attribution, tracking, and GA4
Strong testing mindset across creatives, audiences, and landing pages
Comfortable making fast decisions with incomplete data and shifting priorities
Fluent in AI tools (ChatGPT, Claude, platform automation, scripts) and applies them to improve performance

Competitive salary based on experience
Medical and dental insurance options for employees and eligible dependents (Once probationary period is met)
Paid Time Off (Vacation Days, Sick Days, and Company Holidays)
Floating holidays for religious or cultural observances
Additional paid week off between Christmas and New Year’s (Leadership Discretion)
401(k) with employer matching contributions after 1 Year of employment
Learning and development opportunities
Supportive and inclusive remote-first team culture

Performance Marketing Manager

Key skills