Marketing Manager, Marine Money

Diversified USA is a global B2B events and media company that fosters business communities. They are seeking a Marketing Manager for Marine Money to develop marketing strategies, manage campaigns, and coordinate with various teams to enhance brand visibility.

Responsibilities:

• Develop and own a portfolio-wide marketing strategy that presents Marine Money as a unified global brand across all 14 conferences, the digital membership, and the magazine
• Be the hands-on executor: write copy, deploy multi-channel campaigns (email, social, digital ads, direct mail, partner channels), manage the CRM, and keep websites up to date
• Build integrated marketing plans and a comprehensive calendar in collaboration with conference event teams—balancing individual event needs with the broader brand story
• Manage and develop one direct report (Event Coordinator), providing direction, feedback, and support for their growth
• Coordinate with internal teams—Web, Data Analytics, Central Marketing, Operations—to amplify campaign effectiveness and maintain alignment
• Build and manage relationships with media partners, industry associations, and vendors to drive visibility within the global marine finance community
• Monitor KPIs, market data, and budget performance to continuously refine strategy and report on results
• Stay agile—this portfolio moves fast, and you'll need to pivot and rebuild plans mid-cycle without losing momentum or quality

Requirements:

• 6+ years of progressive experience in direct marketing strategy and execution
• Background in B2B event marketing, conference marketing, or financial/professional services strongly preferred
• Experience with membership or subscription-based marketing is a plus
• Copywriting and editing chops—you can write clear, compelling content without much handholding
• Hands-on proficiency with email campaign deployment, CRM management, audience segmentation, and registration platforms
• Comfortable with marketing automation systems, GA4, Canva or Photoshop, and Microsoft Office Suite
• Basic HTML knowledge helpful; website content management experience required
• You're both a strategic thinker and a doer—equally comfortable setting direction and executing it yourself
• You handle complexity and competing priorities without losing focus or quality
• You lead with empathy and can develop and support a direct report effectively
• Strong collaborator who works well across global teams and time zones