Sr. Marketing Digital Content Strategist

The Standard is a company focused on making a difference in the lives of others through a customer-first mindset and innovative technologies. The Sr. Marketing Digital Content Strategist is responsible for building and sustaining a cohesive answer engine optimization (AEO) strategy, combining storytelling with technical expertise to enhance search visibility, brand awareness, and engagement.

Responsibilities:

• Drive innovation for a cohesive digital, content ecosystem that aligns with the enterprise strategy, buyer journey and brand positioning
• Cross‑Functional Influence: Serve as the internal AEO expert and strategic partner, explaining the “why” behind strategic content decisions to drive adoption of new digital content practices, and ways of working across teams. Creates partnerships, influences and educates to raise overall organizational knowledge and capability
• Search and AI discoverability: Optimize web pages for SEO, and ensures content supports credibility signals appropriate for enterprise B2B decision-making
• Optimize information architecture & structured content: Refine information architecture, taxonomy, and content modeling to improve findability and reuse. Partner with UX and development to ensure content is structured and machine-readable. Using expertise, provide guidance for structured content/schema and taxonomy where appropriate
• Content ecosystem governance: Apply digital content strategy into a practical operating model to include establishing and/or applying editorial standards, brand voice/tone, page patterns, QA checklists, review workflows and content governance models that scale across internal teams
• Editorial operations, content lifecycle, and on‑page quality: Own the editorial roadmap and content refresh strategy. Using content analysis and editorial skills, serve as a hands‑on contributor for priority pages while setting standards, partnering and enabling others to scale content production while maintaining consistency and compliance
• Metrics, insights and opportunities: synthesize data across sources, analyze and identify opportunities to impact discoverability, engagement, conversion and socialize findings. Experiment for iterative learning, recommend relevant technologies, and monitor competitive innovations to make sound recommendations

Requirements:

• Bachelor's degree in marketing, communications, Data, or a related field, or equivalent practical experience
• 10+ years managing complex and scalable digital content strategy, SEO strategy, multi-channel digital marketing (B2B or enterprise strongly preferred) or related marketing field
• Deep expertise in SEO fundamentals including search intent research, on‑page optimization, internal linking strategies, and effective collaboration with UX, development, and technical partners
• Strong knowledge of AEO and how content is surfaced, summarized, and cited within AI‑driven answer experiences, with an emphasis on structure, clarity, credibility, and citation‑readiness
• Demonstrated ability to lead and manage enterprise scale content strategies across a mix of formats, including long form editorial, video, social, and interactive experiences, with a focus on consistency, quality, and performance
• Hands on experience with SEO and analytics platforms, such as Semrush, Google Search Console, GA4, or similar tools, to evaluate performance and inform optimization decisions
• Highly developed cross functional influence and communication skills, with comfort leading workstreams end to end, facilitating alignment, and presenting recommendations to diverse audiences
• Develops relationships with both internal and external stakeholders and exhibits effective communication and people skills in managing projects and driving positive outcomes
• Thinks innovatively, brings ideas to life, and seeks continuous improvement
• Ability to operate effectively in a complex, matrixed environment, while navigating multiple stakeholders, brand standards, compliance and review cycles, and high volume or scaled publishing models
• Uses market data and knowledge to develop new strategies, connect goals to enterprise vision, and identifies criteria to measure success
• Advance management degree or related specialized master's degree in related field
• SEO Certification, Marketing Certification, or other related certifications preferably in AEO
• Financial services industry, combined with proficiency using enterprise level CMS platforms (such as Drupal) and a strong working knowledge of web accessibility standards