Intelliswift, an LTTS Company, is looking for an experienced Consumer Product Marketing Manager to join their global marketing team. This role focuses on driving product positioning, go-to-market strategy, and consumer engagement for large-scale, consumer-facing digital products.
Responsibilities:
- Influence and define product positioning, messaging, and narratives using data-driven consumer insights
- Develop and execute go-to-market (GTM) strategies, including launch planning, success metrics, and integrated campaigns
- Partner with cross-functional teams (product, research, communications, creative, policy) to align on strategy and execution
- Drive consumer-facing product launches and marketing campaigns to increase awareness, adoption, and long-term engagement
- Collaborate with brand and integrated marketing teams on advertising and outbound marketing initiatives
- Analyze campaign performance and customer feedback to inform continuous optimization and product strategy
- Lead complex, cross-functional projects and deliver clear, actionable recommendations
- Present insights, plans, and results to senior leadership and stakeholders
Requirements:
- 7+ years of experience in Marketing, with strong exposure to Product Marketing
- Proven experience partnering closely with Product teams to influence product strategy and positioning
- Strong experience in consumer-focused GTM strategy development
- Demonstrated success leading consumer product launches and campaigns
- Experience working cross-functionally with product, marketing, communications, and policy teams
- Excellent project management skills with ability to drive multiple initiatives simultaneously
- Strong analytical skills with experience measuring and optimizing campaign performance
- Experience presenting to executive stakeholders
- Bachelor's degree in Marketing, Business, or related field
- Experience in technology or digital products industry
- Strong copywriting and storytelling skills
- Experience working across global or international markets