Enterprise Marketing Manager

Duetto is a PE-backed SaaS company serving the global hospitality industry, focused on revenue and profit management solutions. They are seeking an Enterprise Marketing Manager to develop marketing strategies that drive new business and expand existing accounts, blending digital marketing with field activities to enhance engagement and revenue.

Responsibilities:

• Build and own the enterprise marketing strategy — identifying target accounts, defining engagement tiers, and designing programs that move prospects from awareness to active opportunity
• Develop and execute account-based marketing programs in close alignment with the enterprise sales team — ensuring marketing investment is focused on accounts that matter and every touchpoint serves a commercial purpose
• Create multi-channel account engagement plans that blend digital, content, field, and event activity — adapting the approach for where each account is in its journey
• Work closely with enterprise sales leadership to understand account priorities, commercial blockers, and stakeholder maps — and build marketing activity that addresses them directly
• Build and run programs designed to deepen engagement and grow revenue within existing enterprise accounts — identifying the right contacts, the right moments, and the right marketing plays to accelerate expansion
• Develop account-level marketing strategies that reflect the maturity and complexity of established enterprise relationships — moving beyond acquisition thinking to long-term brand and revenue growth
• Work with the customer success and sales teams to surface expansion opportunities and build the marketing programs that support them
• Ensure enterprise accounts are engaged across the full portfolio — creating visibility and demand for solutions they are not yet using
• Build structured demand funnels for enterprise — defining how inbound and outbound signals are captured, qualified, and routed to the right internal teams to drive both new business and expansion opportunities
• Design and implement internal processes that ensure enterprise demand is acted on quickly and effectively — working with sales, customer success, and BDR teams to create clear handoff points and accountability for follow-through
• Create repeatable workflows that route expansion signals from existing accounts — usage data, engagement triggers, event attendance, content consumption — into actionable opportunities for the sales team
• Own the operational rigor behind enterprise demand generation — ensuring nothing falls between the cracks and that every qualified signal has a clear path to a commercial conversation
• Design and deliver field marketing initiatives that support enterprise pipeline — from executive roundtables and hosted dinners to regional industry events and customer advisory moments
• Build a field playbook for enterprise that the broader regional marketing team can execute — repeatable formats that generate pipeline and deepen account relationships
• Coordinate closely with the events function to ensure Duetto shows up brilliantly at the moments that matter most to enterprise buyers
• Develop enterprise-specific sales enablement assets — case studies, battle cards, account intelligence briefs, and engagement programs — that give the sales team the tools to open and progress enterprise conversations
• Build a library of enterprise proof points, customer stories, and ROI evidence that the sales team can draw from across the full sales cycle
• Maintain a close feedback loop with enterprise sales leadership to ensure marketing activity is generating pipeline that converts, not just engagement that impresses
• Use AI as a core part of how you plan, build, and run enterprise marketing programs — from account research and campaign personalization to performance analysis and content production
• Bring an AI-native mindset to the role from day one — always asking how automation, smarter tooling, and agentic workflows can raise the ceiling on what one marketer can create, manage, and optimize
• Help shape how Duetto’s marketing function uses AI in enterprise contexts — this is a new motion for us, and we expect this person to bring ideas, test approaches, and build practices that others can learn from
• Treat AI as a creative and strategic accelerator, not a shortcut — the bar for quality and commercial impact stays high regardless of the tools used

Requirements:

• 5+ years in enterprise, field, or account-based marketing — with demonstrable experience building and executing programs that have contributed to enterprise pipeline and revenue
• Proven track record of driving both new logo acquisition and expansion within established enterprise accounts — understanding the different marketing motions each requires
• Demonstrable ability to blend digital marketing excellence with enterprise field activity — equally strong running targeted digital campaigns as you are planning and executing in-person executive engagement
• Experience building demand funnels and internal routing processes that connect marketing activity to commercial outcomes — not just generating demand, but ensuring it reaches the right teams and converts
• Experience working in or alongside complex, multi-stakeholder organizations — comfortable navigating large brand relationships where buying decisions involve multiple teams and multiple timelines
• Strong strategic thinker who can build a go-to-market plan from scratch and know which levers to pull first
• Experienced ABM practitioner — comfortable with intent data, account segmentation, tiered engagement models, and the discipline of focus that enterprise marketing requires
• Excellent communicator and relationship builder — able to work effectively with enterprise sales teams, senior stakeholders, and external partners without needing a detailed brief for every interaction
• Highly organized and able to manage complex, multi-workstream programs simultaneously — this is not a single-channel role and requires someone who can hold multiple priorities without losing momentum
• Comfortable working with data — understanding pipeline metrics, account engagement signals, and conversion performance well enough to make smart decisions about where to invest
• You think about marketing in terms of pipeline and revenue, not impressions and MQLs
• You're a builder — you create programs, playbooks, and processes that didn't exist before you arrived
• You're equally comfortable in a strategic planning session and at a dinner with a customer — you understand that enterprise marketing happens in rooms as well as in channels
• You operate with a sales mindset — you know which accounts matter, what stage they're at, and you shape your work accordingly
• You take ownership of the enterprise marketing number, not just the activity behind it
• You embrace AI as part of how you work — using it to move faster and execute smarter, not as a replacement for strategic thinking
• Background in B2B SaaS, hospitality technology, or data and analytics businesses preferred — but commercial instinct and enterprise marketing judgment matter more than sector match