Principal Marketing Analyst

We are seeking candidates for a contract to hire, Principal Marketing Analyst role in Bethesda, MD. While working in a W2 hourly role with our company, the rate is between $69.71 and 91.34. Upon conversion, the salary range is $145,000 to $190,000.

Role Summary

Marketing department is seeking a highly experienced and analytically rigorous professional to join the Marketing Analytics team as a Principal Marketing Analyst. This role is designed for someone who operates with a high degree of autonomy and strategic influence, translating complex marketing and customer data into executive-ready insights that shape execution decisions.

At the Principal level, the analyst is expected to thrive in ambiguity, independently frame decision-critical questions, and proactively surface insights before they are requested. The role balances strategic thought leadership with hands-on analytical execution, serving as a trusted advisor to senior marketing stakeholders while also elevating analytical rigor, standards, and storytelling across the team.

In a Go-to-Market (GTM) support capacity, this role serves as the primary embedded analytics partner for a designated line of business, translating business objectives into clear analytical questions, success metrics, and measurement plans. The role proactively mobilizes and aligns the right analytical resources (e.g., measurement, experimentation, and reporting/BI partners) to solve business problems and to support planning, launch, and post-launch readouts with timely, decision-ready insights.

Key Responsibilities

• Act as the primary analytics point of contact for a marketing function, translating objectives into clear analytical asks and success metrics.


• Proactively mobilize and align analytical resources (e.g., measurement, experimentation, reporting) to solve problems and support launch/readout cadences.


• Lead high impact marketing analyses across channels, connecting performance metrics to go-to-market strategy and focusing on decision support rather than routine reporting.


• Independently frame ambiguous business questions into decision-ready analytical approaches and recommendations.


• Design, standardize, and scale advanced analytical frameworks (e.g., segmentation, funnel analysis, channel, decomposition analyses, business case analysis).


• Select and synthesize data based on decision needs, proactively identifying data gaps, limitations, and risks.


• Apply deep statistical and analytical judgment, critically evaluating assumptions, methodologies, and decision risk.


• Establish and uphold best practices for data quality, QA, documentation, and reproducibility; identify and correct issues before stakeholder delivery.


• Craft executive-ready narratives that translate complex analysis into clear implications, tradeoffs, and recommended actions.


• Serve as a trusted thought partner to senior marketing stakeholders, influencing strategy, prioritization, and investment decisions.


• Coach and mentor analysts on technical rigor, business framing, and effective data storytelling.


• Demonstrate a growth mindset by actively seeking and applying feedback, continuously strengthening analytical approaches, and testing/iterating on new methods to improve decision impact.


• Manage multiple strategic initiatives concurrently, setting realistic expectations and proactively communicating risks and dependencies.

Required Qualifications

• Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar).


• 7+ years of experience in marketing analytics or a closely related analytical role


• Expert level SQL with deep experience optimizing complex queries in cloud-based data platforms (BigQuery and/or Snowflake strongly preferred).


• Advanced dashboard (e.g., Power BI, Tableau) experience as a power user (consuming and validating dashboards), with strength in translating stakeholder needs into dashboard requirements, KPI/metric definitions, usability guidance, and adoption enablement in partnership with a Business Intelligence team.


• Advanced proficiency in Excel and PowerPoint, including building executive-ready narratives, visualizations, and decision documents.


• Advanced experience with analytical methods such as segmentation, funnel, channel, and decomposition analyses, business case analysis


• Demonstrated ability to independently frame ambiguous problems and deliver decision-critical insights to senior stakeholders.


• Proven track record of influencing strategy through executive-ready storytelling and recommendations.

Preferred Qualifications

• Master's degree in related field (Business Analytics, Statistics, Econometrics, Quantitative Marketing, or similar).


• 10+ years of experience in marketing analytics or a closely related analytical role.

Certifications in related analytical methods and tools (Google Data Analytics Certificate, Microsoft Excel Associate, Tableau Desktop Specialist, Microsoft Certified: Power BI Data Analyst Associate, or similar)

• Demonstrated experience supporting Marketing teams with measurement, experimentation, and performance analytics across multiple channels and KPIs.


• Demonstrated experience producing analytics across Marketing domains such as Performance Media, Brand Media, CRM, Strategy, and Creative.


• Experience influencing data governance, metric standardization, or analytical best practices across teams.


• Utilization of advanced marketing measurement approaches such as media mix modeling, attribution, or experimentation.


• Prior experience serving as a strategic analytics advisor to senior marketing or business leadership.


• Experience using AI tools to improve workflow productivity (e.g., accelerating research, summarization, analysis, documentation, and automation).


• Experience in Property & Casualty (P&C) insurance is preferred.

All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance.