Senior Product Manager

Innervate, formerly RevJet, is focused on transforming how marketing professionals orchestrate personalized, dynamic content across various channels. They are seeking a Senior Product Manager to bridge the gap between customers and the product organization, ensuring that product developments align with real-world needs and strategic business value.

Responsibilities:

• Attend and lead customer-facing discussions, discovery sessions, and requirement-gathering interviews
• Collaborate with Customer Success, Technical Account Management, Sales Engineering, and other customer-facing roles to unify and distill feedback
• Developing internal documentation capturing critical insights and turning into an actionable asset
• Prioritization based both on customer urgency and broader product strategy
• Conduct or commission market research, surveys, and data analysis on product usage
• Synthesize data to uncover broader market trends, potential gaps in the product, and opportunities for new capabilities
• Maintain a pulse on competitor offerings to inform strategic positioning
• Ensure full alignment between customers and internal teams by clarifying requirements, timelines, and dependencies
• Close the loop with customers to validate that proposed solutions address the original pain points and yield mutual understanding of how features will be implemented
• Work closely with Engineering to refine technical feasibility and constraints
• Ensure QA teams have a deep understanding of why certain features must meet specific functional and non-functional criteria
• Partner with UX/UI Designers to align user experiences with stated customer requirements, while providing context on the customer journey and workflow
• Coordinate with the Program/Project Management team so that feature development aligns with project timelines and resource allocations

Requirements:

• 5+ years of experience in AdTech/MarTech SaaS environment
• Deep knowledge of marketing technology stacks, digital marketing workflows, analytics, and relevant business processes
• Ability to lead strategic conversations with executive stakeholders and run detailed discovery sessions with end-users
• Mastery in documenting requirements, presenting data, and synthesizing complex information into artifacts
• Ability to break down ambiguous requirements into structured, testable statements
• Leveraging both qualitative and quantitative data to inform product decisions and priorities
• Deep understanding of business models, revenue drivers, and customer ROI
• Advocacy for user experience and the ability to articulate customer pain points
• Bridging gaps among cross-functional teams with varying objectives (e.g., engineering vs. sales vs. marketing)
• Mediating between conflicting priorities to arrive at balanced product decisions
• Connecting immediate customer requirements to long-term product strategy
• Demonstrated experience linking day-to-day product work with a broader roadmap that addresses market trends and future innovation