Manager, Digital Analytics - Marketing Integrations

Victoria’s Secret & Co is a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. They are seeking a Manager, Digital Analytics to own marketing integrations and digital data strategy, ensuring seamless execution across internal teams and external partners while leading a global delivery model.

Responsibilities:

• Serve as the single accountable owner for digital analytics across marketing and media integrations
• Act as the primary liaison to Marketing, Media, and Growth teams, ensuring campaign strategies are translated into clear, scalable measurement and instrumentation plans
• Define and evolve data capture requirements to support paid media, lifecycle marketing, attribution, and personalization use cases
• Partner with implementation teams (internal + external) to translate business needs into technical execution, ensuring accuracy and consistency
• Own decision-making related to production health, release risk, and issue resolution, including overseeing urgent fixes or rollbacks as needed
• Lead and oversee execution through a global delivery model (including BLR team), ensuring quality, prioritization, and accountability across all workstreams
• Own and evolve marketing analytics strategy and implementation across: Adobe Web SDK and App SDK, Adobe Tags (Adobe Launch) and Adobe Data Collection, Adobe Analytics, Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA), Adobe Edge Network and Real-Time CDP event forwarding
• Maintain deep expertise in libraries, dependencies, publishing cadences, and version control, with a clear understanding of downstream impacts
• Lead front-end pixel implementations with strong JavaScript expertise
• Partner with engineering teams on back-end Conversion API (CAPI) integrations
• Ensure accurate, scalable instrumentation through strong command of data layers and XDM schemas
• Validate, triage, and debug analytics implementations across web and mobile apps
• Diagnose and resolve discrepancies across platforms, vendors, and datasets
• Establish and enforce operational standards, including: Tagging documentation, Data QA and validation frameworks, Release management and version control practices
• Lead initiatives such as tagging audits, dashboard migrations, and analytics tool rollouts
• Own intake and triage processes for analytics requests, ensuring visibility, prioritization, and alignment to business goals
• Serve as the voice of analytics to marketing and media stakeholders, shaping measurement strategy and enabling campaign optimization
• Translate complex analytics concepts into clear business implications to influence decision-making
• Partner with Marketing, eCommerce, and CX teams to ensure data capture aligns to critical business objectives and KPIs
• Drive alignment between business strategy, measurement frameworks, and technical execution
• Represent analytics in leadership forums as the owner of marketing data strategy and performance integrity
• Maintain strong vendor relationships and guide external integration partners
• Directly manage and coach analysts, fostering growth in analytical thinking and business context
• Conduct performance reviews, career development planning, and continuous upskilling
• Encourage root-cause analysis and elevate work beyond reporting into insight generation
• Establish structured approaches for delivering clear, compelling data narratives
• Lead a distributed team model (including BLR resources), driving accountability and consistent ways of working across geographies

Requirements:

• High curiosity, strong problem-solving skills, and passion for digital analytics
• 7–9 years experience in digital analytics or quantitative analysis for digital products
• 4+ years of hands-on experience with Adobe Analytics
• 4+ years of experience with tag management platforms (Adobe Launch, Tealium, etc.)
• Deep expertise in Adobe Experience Cloud (Web SDK, App SDK, AEP, CJA, Data Collection)
• Strong understanding of web analytics and tag management ecosystems
• Strong understanding of front-end pixel implementation and JavaScript
• Strong understanding of back-end Conversion APIs (CAPI)
• Strong understanding of data layers, XDM schemas, and event-based architecture
• Proven experience acting as a technical owner in a production analytics environment
• Demonstrated ability to make independent, risk-aware decisions under pressure
• Experience managing teams and influencing cross-functional stakeholders
• Strong familiarity with eCommerce KPIs and digital marketing ecosystems
• Excellent communication skills (technical and business translation)
• Experience with JIRA and Agile / DevOps environments
• Product Management experience in Agile or DevOps environments
• B2C eCommerce experience (retail, beauty, fashion, apparel)
• Experience leading global or distributed analytics teams
• Proven ability to mature analytics operations and measurement frameworks