Senior Manager, Constituent and Marketing Analytics (Lottery)

Heart & Stroke is dedicated to promoting health and saving lives, and they are seeking a Senior Manager, Constituent and Marketing Analytics to lead their analytics efforts. This role involves driving fundraising success through strategic data use, managing a team of analysts, and collaborating with stakeholders to enhance program effectiveness and engagement.

Responsibilities:

• Provide strategic marketing and business analytics support for suite of programs and projects in portfolio
• Strategically collaborate and consult with cross functional business leads using data analysis to influence critical decisions, shape strategy and tactics, ultimately contributing to the strategic direction of programs and projects
• Develop evaluation frameworks for program strategies, aligning data insights with program goals to assess performance, drive continuous improvement and maximize fundraising impact
• Collaborate with business leads to create accurate forecasts/reforecasts to support their budget development and program optimization
• Drive campaign improvements by connecting drivers of future donor trends to historical behaviours, creating risk modules and test hypothesis using rigorous and complex analysis
• Enhance, improve and/or create scalable measurement frameworks for program success, supported by self-service visualization tools that enable real-time insights and data-driven decisions, allowing program leads to optimize resource allocation for greater effectiveness
• Lead donor behaviours analysis and segmentation, collaborating with senior leaders to improve engagement, acquisition, retention and value maximization of different donor segments
• Build and maintain key internal relationships with internal stakeholders to support programs’ objectives, and enable accurate and timely analysis
• Champion advancement of analytical competency for fundraising teams, promoting strong data governance and working to improve data integrity, accuracy, reliability
• Collaborate with IT to improve data pipelines by creating identifying needs as they arise, documenting them, engaging IT stakeholders and managing implementation in order to improve team data resource availability
• Deliver in-campaign as well as post-campaign analysis that informs decision makers in-campaign actions, as well as future strategies and tactics
• Respond to ad hoc requests from SLR or ET leaders to prepare lottery analysis to inform the board or finance committee
• Manage external vendors to ensure campaign success and ensure accurate, timely delivery analytics products/services
• Build and maintain key external relationships (ie – Vendors) to support program and project objectives, and enable accurate and timely analysis
• Identify capacity or skills gaps and engage vendors as needed to ensure analytics products and services are delivered accurately and on schedule
• Onboard vendors to analytics projects by providing clear requirements, timelines, and delivery expectations, as well as developing clear SOWs and work plans
• Ensure data request from data sources managed by vendors remain functional and are properly governed according to the appropriate protocols
• Collaborate with key stakeholders and vendors to support campaign planning and ensure data setup is strategically aligned with campaign goals such that execution and evaluation is possible and reducing failures in execution, resource misallocation and lost opportunity
• Manage data operations and data management mechanics to support the successful implementing and optimization of marketing, fundraising and mission campaigns
• Collaborate in the planning, execution and evaluation of the Foundation’s multi-channel core fundraising campaigns, ensuring that data is set up to properly enable execution and evaluation, focusing on effective targeting, personalization, and campaign optimization
• Collaborate with business, Analytics and IT stakeholders to define data needs and build scalable conceptual data models that support strategic implementation and enable accurate measurement of program and campaign effectiveness
• Manage the operations calendars, ensuring critical communication data needs are requisitioned, documented, requested, quality-checked, and delivered on time, mitigating risk that delays or bad data quality might have on revenue or donor experiences
• Responsible for quality checks and controls performed by team members to ensure that data errors and delays do not impact revenue or donor experience
• Develop and document new data protocols to ensure knowledge sharing and transfer is completed
• Collaborate proactively across the organization to stay informed of other H&S programs and activities to identify opportunities for learning, insight and collaboration
• Collaborate with Director, Constituent Data and Analytics to plan out development of team and operational infrastructure used by team
• Collaborate with business leads to develop and fine tune multi-year and annual plans that ensure alignment with organizational goals, and mitigate against revenue losses, inefficiencies in resource allocation and missed opportunities
• Create and manage the calendar of data and reporting needs for all programs within the portfolio, ensuring meeting critical paths and availability of resourcing and budgets
• Manage intake and calendar for team’s work
• Monitor, research and share market trends, evolving thinking and technologies and the implications to H&S programs
• Participate, as Subject Matter Expert, on projects related to Business and technology transformation
• Collaborate on vision, roadmaps, business requirements gathering, planning, design, execution and evaluation activities associated to Business and IT transition projects
• Champion advancement of analytical competency by influencing and advocating data-driven decisions for teams across the organization
• Continuously monitor and integrate emerging trends, tools, methodologies, and AI-enabled capabilities embedded within analyst and end-user workflows to enhance strategic decision-making and maintain competitive relevance in a rapidly evolving technical landscape
• Proactively ask questions and make recommendations to internal clients to ensure an innovative scope is applied to all strategy work
• Keeping current with technology and trends in constituency analytics
• Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential
• Provide clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals
• Build and develop cohesive lateral relationships cross functionally
• Establish performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process
• As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines
• Familiarize and comply with all H&S policies while ensuring accurate administration of employee related information: absence records, vacation, title, etc

Requirements:

• University degree and a combination of applicable work experience
• Minimum 7 years' experience of Business and Marketing Analytics experience in a customer centered organization
• At least 3 years of people management experience (virtually would be an asset)
• Experience working with customer databases, CRMs, and front-end reporting/visualization tools (Power BI, Tableau)
• Solid experience and understanding of data to inform Multi-Channel marketing strategy and tactics - including email, digital and brand marketing, as well as offline channels like mail and outbound telephone
• Experience managing external suppliers and consultant relationships
• Experience working with charity lottery analytics is an asset
• Experience with sales pipeline analytics is an asset
• Experience reporting on mass media campaigns including all types of digital (paid, social, etc...) and traditional media channels
• Solid business acumen and understanding of Marketing principles and processes
• Exceptional communication and presentation skills
• Exceptional data skills using SQL, Excel, DAX, R, Python
• Experience using cloud Data Warehouse solution (BigQuery, Snowflake, Redshift)
• Exceptional understanding of digital tracking frameworks including strong skills using Google Analytics 4, and working knowledge of the functioning of Google Tag Manager
• An extremely strong ability to translate data into action
• Strategic influencing skills and the ability to drive both understanding and agreement through intellect, interpersonal, negotiation and analytical skills
• Knowledge of data-visualization including Power BI or Tableau
• Experience working with google analytics and knowledge of digital tagging
• Proficiency in application and evaluation of predictive data models
• Good grasp of statistical analysis
• An understanding of donor experience would be an asset
• Ability to translate complex ideas to layperson language
• Ceaseless curiosity and an ability to delve into the data to prove/disprove hypothesis
• Exceptional project management skills and ability to oversee and execute on complex campaign schedules
• Very strong ability to manage multiple demands
• Ability to influence without authority
• Understanding of customer file segmentation and strategic planning based on ongoing interactive communication
• Must be a team player with strong interpersonal skills including collaboration and consultation
• Comfort with turning ambiguity into process and action