VP, Go-to-Market Strategy & Execution

GoodRx is the leading prescription savings platform in the U.S. and is seeking a VP of Go-to-Market Strategy & Execution to lead the development and execution of their commercial strategy for Pharma Solutions. This role will focus on market positioning, commercialization strategy, and cross-functional execution to maximize customer value and drive growth.

Responsibilities:

• Define and lead the end-to-end go-to-market strategy for Pharma Solutions offerings
• Develop clear commercialization strategies for new and existing products
• Identify priority growth opportunities across pharmaceutical manufacturers, brands, advertising agencies, and market access stakeholders
• Ensure GTM strategies align with company revenue objectives and broader commercial priorities
• Lead the planning and execution of product and solution launches across the pharma portfolio
• Develop launch frameworks that include:
• Market readiness plans
• Sales enablement materials
• Messaging and positioning
• Customer engagement strategies
• Establish repeatable GTM processes that allow the organization to efficiently bring new solutions to market
• Define and refine the value proposition and messaging for pharma solutions in partnership with marketing and product teams
• Drive collaboration across teams to ensure the organization operates with a cohesive commercial strategy and execution plan
• Establish operating rhythms and processes to support GTM planning, prioritization, and execution
• Serve as the cross-functional leader for go-to-market execution, ensuring alignment across:
• Sales
• Product & Engineering
• Marketing
• Customer success
• Equip the sales organization with the tools and resources needed to effectively sell the company’s solutions
• Support strategic deals by helping position solutions and articulate value to pharmaceutical clients
• Develop sales enablement strategies including:
• Commercial playbooks
• Competitive positioning
• Customer narratives
• Training and enablement resources
• Use market insights to guide GTM strategy, product prioritization, and commercial investments
• Monitor industry trends, competitive dynamics, and emerging opportunities within:
• Pharmaceutical commercialization
• Market access innovation
• Digital health engagement
• Patient affordability and access solutions
• Define and track KPIs that measure the effectiveness of GTM strategies and commercial execution
• Analyze market adoption, program utilization, customer engagement, and commercial performance
• Continuously refine GTM strategies based on performance insights and evolving market needs

Requirements:

• 12+ years of experience in commercial strategy, go-to-market leadership, or product commercialization
• Experience working with pharmaceutical manufacturers, digital health platforms, or healthcare technology companies
• Demonstrated success launching and scaling B2B healthcare or pharma solutions
• Strong understanding of pharmaceutical market access, commercialization, and brand strategy
• Proven ability to lead cross-functional initiatives across product, marketing, and sales teams
• Excellent executive communication and stakeholder management skills