Product Go-to-Market (GTM) Lead

SentiLink provides innovative identity and risk solutions, empowering institutions and individuals to transact with confidence. As a Product GTM Lead, you will be responsible for defining and communicating the value of SentiLink’s market-leading product offerings to new and existing partners, collaborating closely with various teams to ensure effective communication with partners.

Responsibilities:

• Deeply understand SentiLink solutions and partners and become a key spokesperson on our value
• Perform market research, competitive and opportunity analysis
• Create and evolve the differentiated messaging for SentiLink’s products and brand
• Produce clear, compelling collateral that helps our partners make the most of our products, and empowers Sales and Partner Success teams to communicate value and capabilities to partners
• Create marketing materials like case studies, website and blog content, white papers and more
• Use data and narrative to help establish SentiLink as the market leader in identity verification

Requirements:

• 4+ years of product marketing or go-to-market (GTM) experience at a successful enterprise (B2B) SaaS company
• Excellent written and verbal communication skills with an ability to deliver complex information in a clear and concise manner
• Strong project management skills with proven ability to both develop a GTM plan and then manage the necessary stakeholders to ensure outstanding execution
• Analytical and metric-driven mindset
• A bias to action and a desire to get your hands dirty - a lot of this role will involve personally producing collateral and content
• Candidates must be legally authorized to work in the United States and must live in the United States
• Experience in identity verification or fraud prevention solutions; security solutions; or the consumer financial services industry
• Some ability to analyze data (SQL, Excel, and/or basic scripting)