Vendelux is a Series A SaaS company transforming event marketing by providing insights to optimize event strategies. The Product Marketing Lead will be responsible for shaping product messaging, creating enablement tools, and developing content to drive revenue from new and existing accounts.
Responsibilities:
- Build clear product messaging that shows how Vendelux drives pipeline, efficiency, and ROI for sales leaders, marketers and event teams
- Create content that accelerates onboarding and adoption, including guides, one-pagers, webinars, and customer friendly explanations of new features
- Partner with Customer Success to develop playbooks, campaigns, and materials that expand usage and support upsell and cross sell
- Support Sales and SDRs with decks, talk tracks, competitive insights, and customer stories that strengthen positioning and improve win rates
- Join & review customer calls to understand pain points, refine messaging, and identify opportunities to improve adoption
- Lead product launch communications, planning internal enablement and external announcements that help customers understand and use new capabilities
- Author ongoing thought leadership and product content that is posted to LinkedIn & blog
- Competitive analysis - keep on top of the event tech landscape
Requirements:
- 5 to 8 years in product marketing or customer marketing
- Startup experience at a Series A, B or C startup
- Strong writing skills and the ability to explain complex ideas in simple terms
- Comfortable presenting to customers and prospects and becoming an expert on event marketing challenges
- Experience collaborating with Sales, CS, and Product
- Bias towards action & a focus on outcomes, adoption, and revenue impact
- 80/20 mindset and acts quickly without focusing on perfection
- Experience working with or selling to marketers or event professionals
- Familiar with the events industry