Senior Associate, Product Marketing Strategy

Humana is a Fortune 50 leader in healthcare, dedicated to advancing the health and well-being of millions. We are seeking a highly skilled Senior Associate, Product Marketing Strategy, to support marketing initiatives across Humana's diverse product portfolio, including Prescription Drug Plans and Medicare Supplement.

Responsibilities:

• Lead and support the development and optimization of product marketing strategies for multiple product lines
• Translate analytics, member feedback, and market intelligence into actionable strategies for product positioning and go-to-market plans
• Collaborate closely with cross-functional teams (Product, Brand, Compliance, Customer Lifecycle Marketing, Data & Analytics, Consumer Insights) to ensure strategic alignment and executional excellence
• Drive campaign planning, creative development, and performance measurement for multi-channel marketing initiatives
• Monitor marketing performance and identify opportunities for optimization using analytics and testing frameworks
• Work with Customer Lifecycle Marketing to deliver personalized, relevant member experiences across all stages (acquisition, onboarding, activation, engagement, retention)
• Advance growth and retention objectives with differentiated messaging, enhanced experiences, and targeted engagement strategies
• Refine marketing materials using competitive intelligence, member insights, and regulatory updates to maintain compliance and market relevance
• Manage marketing roadmaps, content creation, and stakeholder communications
• Ensure all deliverables meet federal and state Medicaid regulations and Humana's internal quality standards

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Minimum 5 years of healthcare marketing experience, with preference for Medicaid, Med Supp, PDP, or specialty products
• Strong knowledge of Medicaid regulations, specialty benefits, and quality programs (Stars, HEDIS, CAHPS)
• Exceptional communication, project management, and relationship-building skills
• Deep understanding of CMS regulations and compliance standards for marketing communications
• Strong analytical and strategic thinking abilities, with proven ability to translate data into actionable marketing strategies
• Experience leading multi-channel marketing initiatives and optimizing campaigns based on performance analytics
• Demonstrated success in developing go-to-market strategies and executing integrated campaigns
• Experience collaborating with diverse cross-functional teams
• Background with managed care organizations, pharmacy benefit managers, CMS, or other healthcare ecosystem partners
• Ability to navigate ambiguity and balance strategic and operational priorities
• Experience in member engagement, personalization, or lifecycle marketing