Growth Marketing Analyst

TextNow is the largest provider of free phone service in the nation, committed to democratizing communication. They are seeking a strategic and impact-driven Growth Marketing Analyst to join their Business Analytics team, focusing on building a measurement engine to support growth decisions and optimize marketing performance across various channels.

Responsibilities:

• Own reporting and visibility across the full growth funnel from awareness through monetization
• Establish clear funnel definitions and channel roles to support portfolio level optimization
• Build and maintain a trusted single source of truth for cross channel performance
• Monitor paid, organic, lifecycle, partnerships, and brand performance and proactively surface risks and opportunities
• Analyze CAC, LTV, payback periods, and marketing ROI to guide investment decisions
• Identify conversion bottlenecks and recommend experiments that unlock scalable growth
• Support forecasting, scenario modeling, and quarterly planning to ensure disciplined investment
• Measure and quantify brand lift and upper funnel impact to ensure long term growth investments are properly valued
• Partner with Data Science to design and measure A B tests and incrementality studies
• Bring rigor and clarity to attribution models, KPI definitions, and tracking frameworks
• Collaborate with Data Engineering to improve data reliability and automation
• Partner with Finance and Marketing to align spend with measurable business outcomes
• Deliver clear, actionable insights to leaders that influence real time decisions

Requirements:

• 5 to 7 plus years of experience in Growth, Marketing Analytics, or Business Analytics
• Highly proficient in SQL and comfortable working with large, imperfect datasets
• Experience building dashboards in Looker, Tableau, or similar BI tools
• Deep understanding of marketing funnels, attribution, experimentation, and CAC and LTV dynamics
• Ability to think beyond reporting and connect analysis to financial and strategic impact
• Clear and confident communication with both technical and non technical stakeholders
• Proactively identify risks and opportunities before they become obvious
• Thrive in fast moving, high growth environments and hold performance to a high bar
• Experience in a high growth, performance driven organization
• Subscription, telecom, or consumer app experience
• Experience supporting Marketing Mix Modeling initiatives
• Hands on experience with marketing platforms and mobile measurement partners
• Experience optimizing portfolio allocation across channels