Senior Product Marketing Manager

Point is a company dedicated to making homeownership more valuable and accessible. They are looking for a strategic, insight-driven Senior Product Marketer to shape their narrative and go-to-market efforts while collaborating with various teams to ensure effective communication and customer understanding.

Responsibilities:

• Build customer insights Lead homeowner research and contribute to segmentation development, ensuring marketing and product decisions are grounded in real customer understanding
• Develop the narrative Collaborate with the Brand team to incorporate your product research into segment messaging, and tone of voice across channels
• Lead product marketing Build and execute go-to-market plans for launches, enhancements, and experiments in close partnership with Product and Growth
• Shape Point’s content and communications strategy Partner with content, SEO/AEO, social, and reviews to ensure messaging meaningfully advances our narrative, organic visibility, and homeowner trust
• Measure and learn Define and track KPIs related to message clarity, awareness, trust, and content performance

Requirements:

• 6+ years of product marketing experience, preferably in a high-consideration or regulated category (fintech a plus)
• Deep experience with customer research and segmentation, with the ability to translate qualitative and quantitative insights into clear positioning and messaging
• Proven product marketing operator with a track record of leading GTM efforts, launches, and cross-functional alignment
• Exceptionally strong writer and communicator who can translate complexity into clarity across products, segments, and channels
• High ownership, strong judgment, and a bias toward action — comfortable operating autonomously and driving work forward
• A systems thinker who enjoys creating frameworks, structure, and repeatable processes in ambiguous or high-growth environments