Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
Audience segmentation & execution
QA of touchpoints, personalization elements, any dynamic content, etc..
Campaign build and deployment
Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
Extracting key insights and learnings for future optimization and template efficiency.
Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Bachelor’s degree with at least 3-5 years of similar or relevant work experience.
Experience with CRM tools (Epsilon PeopleCloud Messaging, Movable Ink, Attentive preferred).
Prior working knowledge of enterprise level marketing automation platforms (Adobe tools such as AEP, AJO, CJA, Campaign, Marketo, etc. strongly preferred but, others such as SFMC will be considered).
HTML editing and working knowledge required to be able to make edits to templates
Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
Bilingual proficiency in English and Spanish required
Solid understanding of Lat-Am markets
Proficiency in Photoshop.

CRM Marketing Specialist – English, Spanish

Key skills