Marketing Operations Manager

Role Overview

• Own the day-to-day administration, optimization, and governance of HubSpot as the primary marketing automation platform.
• Architect, maintain, and enhance the integration between HubSpot and Salesforce to ensure data integrity, process alignment, and operational efficiency.
• Design and manage scalable systems supporting lead capture, lifecycle management, campaign execution, attribution, reporting, and sales handoff processes.
• Build and optimize marketing automation workflows that improve lead management, campaign performance, operational efficiency, and customer engagement.
• Translate marketing and sales requirements into scalable processes, automations, dashboards, reporting, and system enhancements.
• Support campaign execution through audience segmentation, automation, tracking, reporting, and performance measurement.
• Identify operational inefficiencies and implement scalable solutions that improve workflow effectiveness, data quality, and business outcomes.
• Evaluate, implement, and manage marketing technologies that enhance automation, visibility, scalability, and revenue performance.
• Design, build, and optimize AI-enabled workflows and automations that improve marketing operations, campaign execution, lead management, reporting, data enrichment, and sales follow-up processes.
• Own marketing database governance and data quality, ensuring accurate segmentation, compliance, and trusted business data.
• Manage lead capture, lead scoring, routing, and lifecycle processes to improve lead quality, conversion rates, and sales effectiveness.
• Build and maintain dashboards, reports, and analytics that provide actionable insights into campaign performance, funnel health, attribution, and operational KPIs.
• Monitor and analyze marketing performance to identify opportunities that improve campaign effectiveness, funnel conversion, and revenue impact.
• Partner closely with Marketing, Sales, Revenue Operations, and Leadership teams to align processes, systems, reporting, and operational priorities.
• Serve as the primary owner of marketing operations execution, process improvement, and system optimization initiatives.
• Perform other related duties as assigned.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems, Data Analytics, or a related field — or equivalent practical experience — required.
• 7+ years of progressive experience in Marketing Operations roles within a B2B SaaS environment.
• Extensive hands-on expertise administering and optimizing HubSpot, including automation, reporting, segmentation, lifecycle management, and campaign operations.
• Strong experience supporting Salesforce environments and managing HubSpot/Salesforce integrations.
• Proven ability to design, build, and optimize marketing operations systems, workflows, lead management processes, scoring models, reporting frameworks, and automation programs.
• Strong understanding of B2B SaaS demand generation, funnel management, attribution, campaign operations, and sales handoff processes.
• Experience managing marketing databases, data governance initiatives, email operations, audience segmentation, and compliance-related processes.
• Demonstrated experience building dashboards, reports, and analytics that support data-driven decision-making and business growth.
• Experience evaluating and implementing AI-enabled tools and workflows to improve marketing operations, automation, reporting, and operational efficiency.
• Strong analytical, problem-solving, and troubleshooting skills, with the ability to identify root causes and implement practical solutions.
• Ability to operate as a senior individual contributor who can both develop strategy and execute the hands-on work required to deliver results.
• Strong project management, organizational, and stakeholder management skills, with the ability to manage multiple priorities in a fast-moving environment.
• HubSpot certifications preferred.
• Salesforce certifications or advanced Salesforce administration experience preferred.
• Experience supporting account-based marketing programs, attribution platforms, enrichment tools, sales engagement technologies, or related marketing operations tools preferred.
• Experience supporting a scaling B2B SaaS organization with multiple customer segments and go-to-market motions preferred.
• Familiarity with AI-powered marketing, sales automation, and revenue operations technologies preferred.

Benefits

• Competitive compensation package
• Professional development opportunities
• Supportive work culture