Brand Operations Manager

Role Overview

• Act as a custodian of the SD Worx brand architecture, naming conventions, and governance framework
• Maintain and evolve the brand architecture framework
• Review and govern requests for new solutions and branded assets
• Conduct regular brand audits across markets, channels, and touchpoints
• Establish and manage brand approval, exception, and escalation processes
• Drive consistency and compliance with brand guidelines while balancing local flexibility and business needs
• Monitor brand health and identify opportunities to strengthen brand adoption and consistency
• Own and evolve the SD Worx Brand Hub (Frontify) and brand tooling ecosystem
• Act as the Frontify expert and primary point of contact for stakeholders
• Manage asset lifecycle, taxonomy, metadata, permissions, and discoverability
• Ensure assets are easily accessible, searchable, and reusable across markets
• Continuously improve the structure, governance, and scalability of the asset ecosystem
• Monitor platform usage and adoption to drive continuous optimization
• Drive the responsible adoption of AI within defined brand guardrails
• Identify opportunities to leverage AI across content creation, design adaptation, image generation, video editing, and localization
• Develop scalable AI-enabled workflows that improve efficiency and consistency
• Ensure AI-generated outputs in collaboration with internal AI lead or external providers comply with brand standards and governance principles
• Stay informed on emerging technologies and translate innovations into practical business applications
• Enable teams to create high-quality, on-brand assets faster and more efficiently
• Partner with Internal design studio to develop templates, modular asset systems, and reusable building blocks
• Create scalable frameworks that support localization and adaptation across markets
• Drive automation opportunities that reduce manual effort and increase consistency
• Manage the roadmap for asset creation, optimization, and template development
• Balance speed, efficiency, and creative excellence
• Drive adoption of brand frameworks, tools, and ways of working
• Deliver training programs, onboarding sessions, and enablement materials
• Build a network of brand champions across markets and functions
• Educate teams on brand governance, architecture principles, and responsible AI usage
• Communicate new capabilities (releases), updates, and best practices proactively
• Act as a trusted advisor to local marketing teams and stakeholders
• Establish a data-driven approach to brand operations
• Monitor brand adoption, compliance, asset usage, and platform performance
• Track operational efficiency, asset reuse, and AI impact
• Develop governance and enablement KPIs
• Establish feedback loops and measurement frameworks to validate effectiveness
• Translate insights into actionable improvements and roadmap priorities

Requirements

• Proven experience in Brand Operations, Marketing Operations, Brand Management, or Digital Asset Management
• Strong experience with brand tooling platforms such as Frontify or similar DAM systems
• Understanding of brand governance, brand architecture, and scalable operating models
• Experience with or strong interest in AI applications within marketing and brand management
• Ability to translate business needs into scalable systems, processes, and frameworks
• Strong project management and organizational skills
• Analytical mindset with experience using data to drive decisions and improvements
• Strong stakeholder management and communication skills
• Ability to navigate across strategy, creativity, technology, and operations
• Detail-oriented with a strong focus on quality, consistency, and governance
• Comfortable driving change in a complex, international environment
• Thinks in systems, automation, scalability, and reuse, not one-off solutions

Benefits

• Flexible working: Flexible working hours and remote/hybrid working options
• Learning & development: Access to professional training and an individual development plan
• Career growth: Whether you want to deepen your expertise or broaden your career, there is room to grow within SD Worx
• Collaborative culture: From many locations, we work as one – moving from better to best together