Work closely with the Marketing Director to develop the overall strategy for the growing exhibitions portfolio.
Plan, deliver and continually optimise campaigns for two B2B exhibitions that drive visitor attendance, exhibitor retention and commercial growth across digital and offline channels, including email, social media, paid media, PR, partnerships, content marketing and website activity.
Manage a significant marketing budget, ensuring campaigns are delivered on time, within budget and achieve a strong return on investment.
Monitor campaign performance, analyse results and use insight to identify new audience growth opportunities and continuously improve marketing activity.
Build strong relationships with colleagues across the company to ensure marketing activity supports wider commercial objectives.
Line manage, coach and develop a team of 4, setting clear objectives, supporting their professional development and creating a collaborative, high-performing environment.
Take ownership of campaign performance, bringing fresh ideas and innovative approaches that help strengthen the exhibitions portfolio and deliver measurable results.

Previous experience as a Senior Marketing Manager, Head of Marketing or in a similar marketing leadership role.
A proven track record of planning and delivering successful marketing campaigns for exhibitions, conferences, events or other B2B products.
Proven experience leading, coaching and developing a marketing team.
Confidence managing significant marketing budgets, measuring campaign performance and using data to inform marketing decisions.
Excellent project management and organisational skills, with the ability to manage multiple priorities and deliver results.
Strong communication and stakeholder management skills, with experience working collaboratively across sales teams and other commercial stakeholders.
A proactive approach, bringing fresh ideas and a commitment to continually improving marketing performance.

Head of Marketing

Key skills