Executive Director, Digital Marketing & Growth

Dae Hair is a clean and vegan hair care brand founded in 2020, seeking an Executive Director for Digital Marketing & Growth. The role involves overseeing digital marketing strategies, ecommerce performance, and customer lifecycle management to drive brand growth and optimize customer engagement.

Responsibilities:

• Lead Full-Funnel Paid Media, Affiliate & Growth Marketing
• Partner closely with agency to create and execute holistic paid media strategies to drive brand business goals, including performance, testing, optimization, and reporting
• Own paid media and affiliate across awareness, acquisition, conversion, retention, and reengagement, ensuring alignment between Amazon 1P, Sephora.com, & DTC priorities
• Lead paid media’s role in driving awareness and cultural relevance, balancing upper- and lower-funnel investment to drive both brand equity and efficient growth
• Build strategies that generate new demand and introduce the brand to new audiences leveraging paid social, YouTube, search, as well as new and emerging platforms
• Translate brand campaigns, launches, and organic/social moments into scaled paid distribution
• Analyze channel performance, attribution, CAC, ROAS, MER, LTV, and customer trends to inform investment decisions
• Oversee paid content and creative strategy in partnership with brand, integrated marketing, and creative teams to ensure consistency across touchpoints, while optimizing for channel best practices
• Ensure paid media traffic is directed to optimized landing experiences tailored to campaign objectives and audience intent
• Oversee Amazon and DTC channel performance across budget, forecasting, reporting, operations, merchandising, and onsite experience
• Drive revenue growth, advertising efficiency, assortment strategy, and content optimization
• Monitor the competitive landscape and identify growth opportunities within digital channels, prioritizing Amazon and retailer.com
• Partner cross-functionally with Brand/Product Marketing, Creative, and Integrated Marketing Communications on product launches, promotional strategy, CRM, and lifecycle marketing initiatives
• Drive site optimization strategy focused on conversion, AOV, customer journey, and retention, ensuring best-in-class consumer experience across desktop and mobile
• Continuously test and optimize key conversion drivers including PDPs, bundles, offers, and navigation
• Ensure a seamless connection between paid media, landing pages, and on-site experience to maximize conversion and ensure cohesive customer journey
• Operate digital channels with a full-business mindset across sales performance, profitability, KPIs, paid media, and budget allocation
• Partner closely with retail sales team to support Sephora e-commerce growth strategies and ensure cross-channel alignment
• Contribute to holistic digital marketing and media planning across Amazon, DTC, and key retail partners including Sephora
• Collaborate with finance, sales, and marketing teams to ensure strong operational execution and visibility into business performance
• Own CRM strategy including email, SMS, and retention programs holistically across Amazon and DTC channels
• Develop customer journey strategies that drive engagement, repeat purchase behavior, loyalty, and customer lifetime value
• Partner with Brand/Product Marketing & Integrated Marketing Communications teams to ensure cohesive messaging across all touchpoints
• Monitor lifecycle performance metrics including retention, repeat rate, engagement, and LTV
• Directly manage and develop two team members across digital marketing and ecommerce functions
• Foster a high-performance, collaborative, and entrepreneurial team culture
• Help build scalable processes, workflows, and capabilities to support continued business growth

Requirements:

• 10+ years of experience in digital marketing, Amazon, ecommerce, and growth leadership, preferably within beauty, fashion, or consumer brands
• Strong understanding of Amazon 1P, prestige retailer and digital marketing ecosystems. MUST have Amazon 1P experience
• Deep expertise in full funnel paid media, performance marketing, affiliate strategy, ecommerce analytics, and digital channel management
• A scrappy, roll-up-your-sleeves mindset who thrives in fast-paced environments and working with high growth, indie brands with smaller budgets
• Proven track record driving revenue growth and digital business performance at scale
• Deeply hands-on in paid media, with experience scaling campaigns across platforms - owning both awareness/acquisition and retention
• Strong analytical, financial, and operational acumen
• Experience managing and developing high-performing teams
• Entrepreneurial, collaborative, and comfortable operating in a high-growth environment