Media and Marketing Reporting Analyst

Go Fish Digital is a modern marketing collective specializing in performance marketing. The Media and Marketing Reporting Analyst will play a key role in shaping measurement approaches and ensuring accurate tracking and reporting for clients.

Responsibilities:

• Serve as the primary analytics contact for assigned clients
• Participate in client calls to present performance, explain data, and provide actionable recommendations
• Support the development of measurement frameworks, especially for ecommerce clients
• Translate business goals into clear tracking and reporting approaches
• Oversee implementation of tracking across Google Ads, Meta, and Microsoft Ads
• Guide GTM (web + server-side) structure and GA4 event design
• Support advanced implementations including Meta CAPI and Enhanced Conversions
• Step in hands-on when necessary, but primarily ensure quality and consistency
• Ensure accuracy and consistency across reporting outputs (primarily Looker Studio)
• Identify and resolve tracking gaps that impact data quality
• Improve trust in data by proactively catching and fixing issues
• Work closely with media teams to align tracking with campaign strategy
• Act as a bridge between analytics and media for troubleshooting and QA
• Support internal standardization of tracking and reporting practices

Requirements:

• 5–8+ years in digital analytics, preferably in an agency environment
• Strong ecommerce tracking experience
• Expertise in GTM (web + server-side), GA4, and platform conversion tracking
• Experience with Meta CAPI and Enhanced Conversions
• Client-facing experience
• Proficiency in Looker Studio
• Familiarity with BigQuery or SQL
• Experience with enterprise or international clients