Develop and execute the North America field marketing plan, building it hand-in-hand with sales, channel, and corporate marketing to drive pipeline and accelerate deals in-region.
Serve as the central owner of all regional events: trade shows and regional security summits, owned events, executive dinners, third-party sponsorships, and user gatherings, with a cohesive pre-event, at-event, and post-event motion for each.
Support the creation of promotional materials for each event, ensuring awareness and sales execution.
Partner closely with regional sales leaders and SDRs to align programs to territory priorities, target account lists, and pipeline goals.
Treat every event and program as a pipeline-generating engine: set clear goals, drive attendance from target accounts, and own the follow-up motion that converts engagement into meetings and opportunities.
Manage the North America field marketing budget, tracking spend against pipeline and reporting on ROI by program.
Measure and report on program performance (pipeline sourced and influenced, cost per opportunity, event ROI) and use the data to double down on what works.
Coordinate with channel and alliance partners on co-marketing programs and joint events.

5+ years of field, event, or demand generation marketing experience, specifically within B2B preferably in cybersecurity.
A proven track record of planning and executing events that generate real pipeline, from large trade shows to intimate executive dinners.
AI-fluent with a builder's curiosity. Uses AI for the core field marketing tasks (content, segmentation) and is actively finding new ways to leverage it for pipeline impact.
Experience running or closely supporting ABM programs and coordinating tightly with sales on target accounts.
Strong project management skills. You can juggle multiple events and campaigns at once, keep every detail on track, and hit deadlines without dropping quality.
Comfort with the marketing stack: CRM (Salesforce) and marketing automation ( HubSpot, or similar), plus the ability to pull and interpret your own performance data.
A pipeline mindset. You measure your success in opportunities and revenue influenced, not just attendance or leads.
Excellent communication and stakeholder skills. You can align sales, partners, and corporate marketing around a shared plan.
Willingness to travel across North America for events (roughly 30 to 50 percent during peak season).

Senior Field Marketing Manager

Key skills