Business Development Manager

Role Overview

• Develop and execute channel growth strategies across print hardware, supplies, and services
• Drive sell-through performance and overall revenue attainment vs forecast
• Monitor business health and adjust strategy based on market conditions, pricing, and partner performance
• Lead or contribute to weekly business reviews with Partner accounts (CDW, Insight, Connection)
• Conduct sales trainings with both partners and end users in regular cadences on print topics including NPIs, availability, programs, etc.
• Own day-to-day relationship with key strategic partners
• Align HP and partner sales teams on priorities, campaigns, and execution
• Influence partner behavior through pricing, incentives, and inventory strategy
• Act as the escalation point for partner issues across supply chain, pricing, and sales engagement
• Design and execute pricing strategies (rebates, smart buys, BDA programs, spiffs)
• Optimize program structures to improve sell-through and competitiveness
• Analyze pricing gaps vs competitors and adjust accordingly
• Manage large deals, pipeline tracking, and conversion (IQ, BDA, sales leads)
• Oversee inventory positioning with partners (buy-ins, stock balancing, quarter-end strategy)
• Drive alignment between sales-out vs sell-through vs inventory levels
• Manage pricing escalations from field sales and assist with product selection / partner interaction
• Enable partner sellers with content, positioning, and incentives
• Drive account mapping, training, and campaign execution
• Support targeted campaigns and lead generation programs
• Partner with marketing teams to drive campaigns, MDF utilization, and demand generation
• Ensure alignment of messaging, vertical strategy, and campaign performance tracking
• Measure ROI and influence of marketing on revenue
• Coordinate across sales, marketing, finance, supply chain, and category teams
• Translate leadership directives into executable partner plans
• Represent print business in broader HP strategic initiatives

Requirements

• University or bachelor’s degree in marketing or finance
• Typically 5-8 years of professional experience with a combination of Marketing, Sales, Business Planning experience preferred
• Consumer and/or Commercial Partner management expertise or End User Acct management as an alternative
• Knowledge of HP Print portfolio or capacity to learn and utilize product resources to meet job requirements
• Analytical and problem-solving skills
• Use MS excel to model and support business decision making and reporting
• Ability to understand, articulate and answer technical print questions is a plus
• Storytelling, make the customer the hero in a concise narrative supporting why HP print
• Strong communication skills including negotiation, presentation and influence at senior management level
• Knowledge of promotional marketing processes and practices
• Ability to frame the product value proposition and present it to sales, customers or partners
• Must be a team player and juggle multiple tasks and competing priorities

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 13 paid holidays
• Additional flexible paid vacation and sick leave