Manager, Sales Development

Sanity is building the future of AI-powered Content Operations with their innovative AI Content Platform. They are seeking a strategic and hands-on Sales Development Manager to lead their EU SDR team, focusing on driving outbound pipeline generation and aligning closely with the Sales team.

Responsibilities:

• Drive outbound pipeline generation across target segments, with a strong focus on developers, product teams, and digital experience leaders
• Build and optimize multi-channel outbound strategies (email, phone, social, video, etc.) to identify and engage high-fit prospects
• Partner with Marketing and Product to operationalize signals (free sign-ups, usage metrics, trials) into actionable outbound campaigns
• Design and implement scalable training, playbooks, and KPIs to drive consistent performance
• Collaborate with Sales, RevOps, and Marketing to define ICP, lead scoring, and outbound sequencing
• Own and iterate on SDR tech stack: Salesforce, Outreach, LinkedIn Sales Navigator, Common Room, and more

Requirements:

• Have 3+ years of experience in Sales Development, with at least 1 year in a leadership role at a developer-focused SaaS company or PLG
• Deep expertise in outbound strategy, with the ability to tailor messaging to technical buyers
• Have a proven track record of scaling SDR teams in high-growth environments
• Understand the nuances of product-led funnels and how to activate outbound campaigns off of in-product behavior
• Experience selling a horizontal platform including personas such as developers, product managers, or digital experience teams
• Background in CMS, content infrastructure, or developer tools