Set up product pages and journeys for new Keepsake launches, including pricing, search attribution, categories, and filters — accurate and optimised from day one
Own the content across Keepsake product pages, range pages, and landing pages, keeping everything sharp and commercially relevant throughout the year
Keep product data current across Contentsquare, Algolia, and our other tools
Build and QA test variants in Optimizely and Prismic, and contribute your own A/B test hypotheses
Work with analysts to understand test results and share clear, actionable findings with the squad
Help productionise and scale winning experiments across the Keepsake range
Use Looker, Contentsquare, and GA4 to understand how people move through Keepsake pages and journeys, and where we're losing them
Spot performance gaps and bring evidence-backed recommendations to the squad
Build and maintain lightweight dashboards to support weekly team conversations
Plan and execute content for seasonal campaigns, briefing page and messaging updates ahead of key trading moments — including Christmas, Mother's Day, and other gifting peaks
Partner with the Trade team on promotional activity and Last Order Dates (LODs)

You're genuinely curious about why people do — and don't — buy things online, and you use data to understand why and decide what to do next
You've worked in ecommerce before, ideally D2C, and have experience with ecommerce platforms
You've worked with a CMS — Prismic, Contentful, Shopify, or similar — and you build and update pages to a high standard of accuracy
You're comfortable in analytics tools; you might not know Looker or Contentsquare yet, but you know how to draw useful insight out of a dashboard
You have a feel for A/B testing — ideally you've helped run experiments, or you've been closely involved and are ready for more ownership
You pay close attention to everything you publish — copy, creative, categories, prices, layouts — and you know why it matters
You communicate proactively, collaborate well, and keep the people around you in the loop without being asked
You've worked in a small or growing company where things move quickly and roles overlap. You prefer it that way.
You bring curiosity, courage, and kindness to everything you do.

Digital Content, Optimisation Executive

Key skills