Commercial Operations Platform Lead

Role Overview

• The Bikeleasing Group is one of Germany’s leading employer-benefit and mobility solutions groups.
• You will take on a central role at the interface between Sales, Sales Operations, Marketing, Product, Tech and our CRM platform.
• You will be responsible for our move to a group-wide HubSpot system as the commercial platform for Bikeleasing, Probonio and, prospectively, other group units — including a clean transition from the current Microsoft Dynamics environment.
• You will own the end-to-end project management of the group-wide HubSpot migration — from scope and timeline to budget and release cycles.
• As the central interface between Sales, Marketing, Sales Operations, Product, Tech, Controlling and BI, you will translate requirements, align stakeholders and establish a common language around leads, deals and pipelines.
• You will own our HubSpot platform — including data quality, process consistency and ongoing development across all brands.
• Ensuring a clean interplay with the existing Dynamics environment during the transition phase will be your responsibility.
• You will harmonize leads, contacts, companies, deals and pipelines across brands with clear governance, while driving lead nurturing, deal-stage automations and lifecycle campaigns across the entire funnel.
• You will develop a holistic KPI, funnel and reporting framework at organization, team and individual levels, and ensure marketing and sales automations are effective.
• You will expand the roadmap and rollout to additional group units, and build training and adoption-tracking for the Sales and Marketing teams.

Requirements

• Several years of experience in a senior role at the intersection of Sales/Marketing Operations and CRM — e.g., as a CRM Manager, Revenue Operations Lead or Head of Marketing/Sales Operations
• Experience having implemented, migrated or substantially developed a HubSpot instance with multiple entities in a responsible role — ideally in a growing B2B organization
• Proven experience leading complex, cross-functional projects — including management of external agencies or implementation partners
• Excellent communication and stakeholder-management skills — you moderate between Marketing, Sales, Ops and Tech and drive decisions to completion
• A solid understanding of data models and automation logic, enabling you to work with agencies and tech teams on equal terms
• Deep knowledge of B2B sales and marketing processes — from lead management and funnel logic to pipeline control and lifecycle campaigns — and the ability to make sales performance visible and manageable via KPIs and data
• Leadership experience with functional or disciplinary responsibility: you develop people, set clear goals and lead via KPIs — you work in a structured, decisive, hands-on way and build governance without becoming overly process-obsessed
• Business-fluent German and English (both at C1 level) complete your profile.

Benefits

• Through Probonio you receive a monthly €50 voucher of your choice — plus €60 annually for your birthday
• In addition to favorable insurance terms for the company pension scheme, you also benefit from capital-forming benefits (employer savings contributions)
• Of course, you can lease up to two bicycles or e-bikes (pedelecs) through us as your employer
• You can expect maximum flexibility — supported by our modern flexitime model and our workation policy
• We live real sparring: open communication, honest feedback and collaboration on equal terms